Service and Product Development (5op)

Arviointiasteikko

0 - 5

Sisällön jaksotus

The course consists of classroom teaching scheduled in the timetable and delivered to the whole group. In addition, the course includes practical exercises in which students work in smaller groups. Notice, that the problem-based approach is in use in teaching, therefore there are more group assignments (and less teaching) than usually in the normal teaching.

The group division will be made together at the start of the course. In the final session, students will present their final practice-oriented project work.

Tavoitteet

To provide students with a comprehensive view of service and product development principles. Participants will gain a thorough understanding of the distinctive characteristics of both services and products, whilst understanding the importance of concept development in today´s international business environment. The student will learn to acknowledge the meaning of the product and service development as well as the customer relationship management thinking.

Toteutustavat

Classroom study, workshopping and independent group assignments (Four Triggers)

Suoritustavat

Applying problem-based approach in studies. Four different triggers to be accomplished. Further instructions during the course.
Classroom study, small assignments, work shopping, practice-based service design case study, field work.
During the course practice-oriented co-operation with working life.
The course consists of lectures as well as using templates. Mentoring can be organized via Teams.
To accomplish the course all the four triggers have to be accomplished and passed. There is no optional ways to attend this course.
The course requires 135 hours of study hours. The more detailed course description can be found in the course content description.

Sisältö

The content:

The distinctive characteristic of product and services
Product development process
Designing service offering
Servitizising canvas - service sophistication
Innovative product and service strategies in business

Aika ja paikka

Teaching starts on the 25th of August 2026 and takes place on Tuesdays and Wednesdays as 2 × 45‑minute classroom sessions in room TA12L101. Teaching ends in December. The final session will announced later and is dependent on the possible official commission for the final project work.

Oppimateriaalit

To be announced in the lectures

Opetusmenetelmät

The course is based on the problem-based learning approach: learning to combine theory and practice.
The course is fully classroom-based, and about one third of the sessions consist of group work based on a given trigger. When working on the group assignment, there will be no in‑class teaching.
There are a total of seven assignments (triggers): six preparatory tasks and a final assignment, which is assessed with a numerical grade.

Harjoittelu- ja työelämäyhteistyö

Work-related assignments, visiting lecturer and possible commission from the real working life.

Tenttien ajankohdat ja uusintamahdollisuudet

-

Toteutuksen valinnaiset suoritustavat

The credit transfer based on the agreement with the student's tutor teacher is possible, but not recommendable.

Opiskelijan ajankäyttö ja kuormitus

The course requires approximately 135 hours of student work. Lectures account for about 50 hours. The remaining 85 hours consist of the assessed project work and 6 separate assignments. These numbers are indicative, and the final workload depends on the amount of time the student chooses to spend on the tasks

Assignments:

GROUP WORK 1) Starbuck’s in Australia, P/F
GROUP WORK 2) Service Development Process, P/F
GROUP WORK 3) Les Mills case, P/F
GROUP WORK 4) Value proposition canvas, P/F
GROUP WORK 5) Servitization-assignment, P/F
GROUP WORK 6) Commercialization and scaling. P/F
GROUP WORK 7) Final work, 1-5

Tutoring sessions for the groups can be organized in demand.

Arviointikriteerit, tyydyttävä (1)

Satisfactory (1-2) - All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research and using creative tools and processes
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task, including word limit where appropriate
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency. Teamwork is challenging
• The course work has been approached and/or executed/performed in a standard way with limited evidence of originality
• Some contextualisation but with a heavy reliance on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
• Evidence of study and demonstration of ability to reach appropriate decisions based on incomplete or complex evidence
• Some, but limited evidence of analysis, synthesis, evaluation and critical appraisal
• Some evidence of problem solving skills
• Some evidence of ability to address complex issues adequately

Arviointikriteerit, hyvä (3)

Good (3-4) - All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories, concepts, processes and creative tools learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task, including word limit where appropriate
• The organisation, structure and standard of presentation of the work, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
• Evidence of sufficiently effective communication of work and good teamwork
• Ability to present structured, clear and concise arguments
• The work has been approached and/or executed/performed in a comprehensive way with some degree of originality
• Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills and ability to suggest alternative approaches

Arviointikriteerit, kiitettävä (5)

Excellent (5) - All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories, concepts, processes and creative tools learned.
• Clear adherence to all specifications for the assessment task, including word limit where appropriate
• The organisation, structure and standard of presentation of the work and conduction of workshop, including any subject-specific conventions, where applicable, are of very high quality throughout
• Evidence of effective communication of work to peers and others. Excellent teamwork.
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course work has been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
• Evidence of outstanding ability to address complex issues both systematically and creatively

Lisätiedot

Guidelines for using artificial intelligence will be provided at the start of the course. Misuse will result in failing the course and retaking the assignment, in accordance with KAMK’s regulations.

AI may be used when creating outputs, but the student must clearly indicate its use. Failing to report the use of AI will be considered misconduct.