Storytelling in the Development of Tourism Products (2cr)
Code: AM00CR31-3001
General information
- Enrollment
- 02.07.2026 - 31.07.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 2 cr
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Tourism
Unfortunately, no reservations were found for the realization Storytelling in the Development of Tourism Products AM00CR31-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Students will learn how to use elements of storytelling and storytelling as a way to improve business performance.
Execution methods
Contact teaching.
Accomplishment methods
Contact teaching, independent study and assigned practice exercises.
Content
- Elements of story & the arc of the drama
- Impressive and experiential story telling
- Creating a story path
- Storytelling as an effect of a service event
- The benefit of storytelling in business development.
Materials
Described in the implementation plan.
Assessment criteria, approved/failed
Assessment passed - failed.
Pass criteria: The student recognizes the elements of a story and understands the main principles of narrative structure, utilizing them effectively in designing service business. The student comprehends the principles of impactful storytelling and can plan service events using storytelling techniques, as well as identify the benefits of storytelling in business development.
Fail criteria: The student does not meet the above-mentioned criteria.