Special Characteristics of Hybrid and Virtual Events (2 cr)
Code: AT00CX60-3001
General information
- Enrollment
-
02.12.2025 - 31.12.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 15.03.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
Objective
The student will understand the differences and similarities between hybrid and virtual events. The student will be able to understand the customer's experience in creating such events.
Content
Terms for hybrid and virtual events.
The customer experience in different event formats.
Event scripting.
Event platforms.
Evaluation scale
0 - 5
Assessment criteria, approved/failed
Pass
The student can recognise the industry terminology and select the appropriate event platform. The student can script the event with sufficient accuracy.
Fail
The student does not know the terminology of the field and the scripting of the event is illogical.
Objective
The student will understand the differences and similarities between hybrid and virtual events. The student will be able to understand the customer's experience in creating such events.
Execution methods
Contact, remote teaching and independent study.
Accomplishment methods
The course includes lectures and practical lessons. To pass the course, students must complete the exercises on time and participate in classroom activities. The course requires 54 hours of student work. A more detailed description of the course is given in the course implementation plan
Content
Terms for hybrid and virtual events.
The customer experience in different event formats.
Event scripting.
Event platforms.