Service Design (5 cr)

Evaluation scale

0 - 5

Objective

The student is able to describe the central service design concepts, emphasis and meanings. The student understands the key principles of service design thinking in business development and learns to seek for and interpret user / customer needs from the perspective of his/her own field. He/She learns to improve an existing service or to create a new one – based on creating value for users and customers and to be as efficient as possible. The student is familiar with the service design process and can implement that knowledge creatively into practice. The student is aware of the various research methods and creative tools used in service design when seeking information. In addition, she/he is able to enhance the stakeholder involvement and encourage the engagement with the design process. Student’s workshop facilitator skills will improve.

Execution methods

Multiform learning
Online lectures
Workshops

Accomplishment methods

Preliminary assignment
Contact lectures (at the beginning, at the end)
Course assignments
Independent and group work
Service Design Case

Content

The key guidelines in design thinking.
Step-by-step –process of the service design (Empathize, Define, Ideate, Prototype, Test).
Creative tools and research methods to collect and construct point of view based on user needs.
Building representation of the creative solutions and ideas.
The stakeholder engagement methods and practices & facilitation tools.
Guidelines to facilitate and conduct a workshop and an innovative design process.
Service design case study connected with the specific field chosen.
Facilitating innovation, and change in the organization and stressing current user needs: Planning, organizing, facilitating and conducting one workshop.

Materials

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