Digital Marketing (5op)
Toteutuksen tunnus: LB00CY04-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 02.07.2027 - 31.07.2027
- Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
- 01.08.2027 - 31.12.2027
- Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 5 op
- Yksikkö
- Opinto- ja viestintäpalvelut
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Toteutukselle Digital Marketing LB00CY04-3001 ei valitettavasti löytynyt varauksia. Varauksia ei ole mahdollisesti vielä julkaistu tai toteutus on itsenäisesti suoritettava.
Arviointiasteikko
0 - 5
Tavoitteet
The student learns digital sales and marketing methods and understands the basics of e-commerce.
The course increases students' understanding of the possibilities of digital marketing and provides them with the skills to develop and plan a profitable online store. The student knows the different methods of digital marketing and identifies ways to increase online shopping sales. The student understands the key metrics and analytical tools for online sales. He/she knows how to utilize various marketing automation and newsletter systems and search engine tools to support marketing.
Toteutustavat
Lectures
Group work
Practical project work
Suoritustavat
Written assignments
Final presentations
Written exam
Sisältö
Target group building and buyer personas in the digital environment
E-commerce strategy
Data and analytics, customer relationship management tools, automated campaigns
Email marketing
Marketing automation
Search engine optimization
Search engine advertising