Framework for Sustainable Wellbeing Tourism (5 op)

Tavoitteet

The students will be able to describe and explain the key concepts of wellbeing tourism as part of the wider field of health tourism. They will be able to identify wellbeing tourism networks. The students will be able to determine and define the main target groups and markets of wellbeing tourism in Finland and in a selected country of destination. They will be able to explain the pull factors of wellbeing tourism in Finland and they will possess in depth knowledge of key wellbeing tourism product themes and criteria.

Sisältö

Concepts, forms and special features of wellbeing tourism
Wellbeing lifestyle, tourist motivation
Target groups and wellbeing markets
Wellbeing tourism products
Operational environment
Wellbeing tourism strategies
Finrelax product recommendations and criteria
Themes and spearheads of regional wellbeing strategy