Business Planning and internationalization (5 cr)

Objective

Students will be able to compile an internationalization plan for a company and assess the demands, opportunities and requirements of such internationalization.

Content

A company's strategic planning process
Forms and opportunities of internationalization

Assessment criteria, satisfactory (1)

The students are able to define and use the basic concepts of internationalisation and the business plan according to professional ethics. Their plan contains sufficient information to begin business operations and internationalisation.

Assessment criteria, good (3)

The students are able to describe and give reasons for initializing procedures for internationalising a company. They are able to work independently according to their acquired knowledge and instructions and can apply alternative forms of international operations according to professional ethics. The students are able to assess the compatibility of a business idea and a selected form of operations.

Assessment criteria, excellent (5)

The students are able to analyse, compare and critically assess the implementation of an internationalisation plan using acquired knowledge. They are able to analyse the customer and goal orientation and profitability of their plan.

Qualifications

Basic Studies