Marketing via Social Media (3cr)
Code: KLVY119-3005
General information
- Enrollment
- 14.04.2020 - 26.04.2020
- Registration for the implementation has ended.
- Timing
- 01.01.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Teaching languages
- Finnish
- Teachers
- Elina Jääskeläinen
- Course
- KLVY119
Unfortunately, no reservations were found for the realization Marketing via Social Media KLVY119-3005. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
Students will be proficient in the basics of using social media, being able to use the Internet as a marketing environment and knowing social media methods and channels for the purposes of marketing decision-making. They will be able to use social media as part of an effective marketing and communication strategy.
Execution methods
Verkko-opintojakso
Accomplishment methods
Verkko-opintojakso
Content
Social media field
The Internet as a Marketing environment
Social media methods and channels
The role of social media in an organisation's marketing and communication decisions.
Assessment criteria, satisfactory (1)
The students are able to use basic social media channels and concepts to some extent. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, good (3)
The students are able to use basic social media channels and concepts and can use the concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, excellent (5)
The students are able to use and apply the basic social media channels and concepts and can use and justify their choice of concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Qualifications
Basic studies