Event Management (5 cr)

Objective

The students will perceive how events are integrated into tourism and their regional significance. They will be familiar with different types of events. The students will gain an understanding of why events are instrumental from the perspective of the event manager and can apply this knowledge in practice. They will be able to plan functions linked to organising an event taking into account the opportunities provided by versatile operational environments. They will gain the knowledge and skills to adopt an active role in organising an event.

Content

Event management theory
Event typology and types of events
Operational and strategic dimensions of events
Event management or responsible role in an event

Assessment criteria, approved/failed

Pass: The students are able to plan event related functions taking into account the opportunities provided by versatile operational environments. They are able to take on an active role in implementing the event and can follow the rules and guidelines of reliable and responsible event management. The students are capable of intercultural interaction and cooperation with the various stakeholders involved in the event (staff, customers, cooperation partners).