Strategic Planning in Tourism and Internationalisation (5 cr)

Objective

The students will able to describe and explain in detail, the main features of the strategic planning
process in tourism, and also their related key concepts and strategic actors. They will be able to
explain the relevance of Finnish (Ministry of Economic Affairs and Employment &
Finpro/VisitFinland) and regional strategies in domestic and international tourism development and
how these strategies affect the operations and development of tourism businesses. The students will
be able to explain forecasting competence and proactive thinking and the importance of such activity
in strategic planning in the tourism industry. They will know the key methods and concepts of future
studies. The students will be able to explain and justify the significance of project work in developing
tourism

Content

Cultural competence
International tourism and its impact on the tourism business in Finland
Using Finnish culture and nature in tourism services
Applying the principles of sustainable and responsible tourism
Future studies in tourism and the basic concepts of future studies
Tourism project work