Tourism Product Development (5 cr)

Objective

The students will be able to apply the principles of product development conducted with a
customer.

Content

Tourism product development process, Lean project management, service design
Product development implementation and reporting

Assessment criteria, satisfactory (1)

The students know the principles of implementing a tourism product. They know the basis of
customer-oriented product development, but are not able to put them into practice. The students
know the methods in use during the course.

Assessment criteria, good (3)

The students are able to implement, reflect upon and report on the principles of implementing a
tourism product. They know the basis of customer-oriented product development, but actual
implementation produces mixed results. The students know the methods in use during the course.

Assessment criteria, excellent (5)

Excellent (5)
The students are able to implement, critically reflect upon and report on the implementation of a
tourism product in cooperation with customers and taking into account the special features of tourism
and the course methods.