Event Management (5 cr)
Code: AL00BM10-3001
General information
- Enrollment
-
20.08.2020 - 31.12.2020
Registration for the implementation has ended.
- Timing
-
01.08.2020 - 31.12.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Sports and Leisure Management
- Teachers
- Päivi Dahl
- Helka Leimu-Pelkonen
- Course
- AL00BM10
Evaluation scale
0 - 5
Content scheduling
Tapahtumien järjestäminen (3 op), opettaja Helka Leimu-Pelkonen
Tapahtumien markkinonti (2 op), opettaja Päivi Dahl
Objective
The students will be able to report on the organising of sports and exercise events and interpret the significance of these events from a sports tourism perspective.
Content
Financial, technical and content production of events
Events as sports tourism products, event business and their significance in the regional economy
The ecosystem of exercise and sports events
Event safety
Teaching methods
Kontaktiopetus: lähiopetus ja/tai teams-opetus verkossa
ryhmätyöt, itseopiskelu, oppimistehtävät
Assessment criteria, approved/failed
To be announced
Further information
Teema: asiakassuuntainen markkinointi
Markkinoinnin peruskäsitteet
Markkinoinnin toimintaympäristöt
Asiakaskäyttäytyminen ja segmentointi
Markkinoinnin kilpailukeinovalikoima