Marketing in Tourism (5 cr)

Evaluation scale

0 - 5

Objective

The students will gain in depth knowledge of the special features of tourism marketing taking into
account the basic principles of marketing planning. They will know various marketing competition
methods and will possess an awareness of the importance of customer perspective and orientation
as the points of departure of marketing and selling. The students will be able to acquire and apply
customer information and use marketing competition methods.

Content

Tourism marketing, marketing planning, service marketing, digital marketing, brand, marketing
channels, joint marketing.

Assessment criteria, satisfactory (1)

The students are proficient in the basics of tourism marketing and they are aware of customer-
orientation. They are able to implement a marketing plan according to the minimum requirements of
the industry.

Assessment criteria, good (3)

The students are proficient in carrying out tourism marketing design which is to some extent
customer-oriented and displays to some extent knowledge of the special features of the tourism
industry.

Assessment criteria, excellent (5)

The students are proficient in carrying out customer-oriented tourism marketing design taking into
account the special features of the tourism industry