Business Planning and Internationalization (5 cr)

Objective

Students will be able to compile a business plan for a company.
He is able to evaluate the business potential of the company and do profitability and financing calculations needed. He will get abilities to establish an enterprise of his own or to develop existing enterprise.

Content

A company's strategic planning process

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are able to analyse, compare and critically assess the implementation of an business plan using acquired knowledge. They are able to analyse the customer and goal orientation and profitability of their plan.

Assessment criteria, good (3)

The students are able to describe and give reasons for initializing procedures for starting a company. They are able to work independently according to their acquired knowledge and instructions and can apply alternative forms of business planning according to professional ethics. The students are able to assess the compatibility of a business idea and a selected form of operations.

Assessment criteria, satisfactory (1)

The students are able to define and use the basic concepts of the business plan according to professional ethics. Their plan contains sufficient information to begin business operations.

Prerequisites

Basic Studies