Marketing Management (3 cr)
Code: LB00BY65-3002
General information
- Enrollment
-
01.01.2021 - 30.04.2021
Registration for the implementation has ended.
- Timing
-
01.01.2021 - 25.05.2021
Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
- Teachers
- John Wideman
- Course
- LB00BY65
No reservations found for realization LB00BY65-3002!
Evaluation scale
0 - 5
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability