Advanced Project in Integrated Marketing Communication (5 op)

Arviointiasteikko

0 - 5

Tavoitteet

Students will be able to use, compare and apply different marketing communication tools and channels. They learn to adapt theoretical approach into a realistic projects given by an external client/organisation.

Sisältö

Learning project in accordance with the Proactive UAS strategy linked to developing a part of a client’s marketing communication. The RDI project is connected with the Integrated Marketing Communications course.

Arviointikriteerit, tyydyttävä (1)

Students are able to name, understand and partially use the central content and basic concepts acquired during professional studies. The learning project as a whole is merely at the descriptive stage and the overall planning lacks substance in places.
The students are able to select appropriate methods to develop a part of marketing. Knowledge and competence from previous learning is partially applied. The students still require supervision.

Arviointikriteerit, hyvä (3)

Students are able to describe and explain the central content and basic concepts of marketing acquired during professional studies and can apply and use such concepts consistently and logically in their project documentation.
Students are able to use and apply marketing development methods that best suit the client/organization. They work independently during the project and can consistently justify their solutions.

Arviointikriteerit, kiitettävä (5)

The students use, compare and apply the central content, elements and basic content acquired from marketing professional studies. The use of these concepts and terminology in their project documentation is varied, based on expertise and well justified.
The students are able to combine and apply previously acquired marketing competence effectively. The project plan demonstrates critical evaluation skills, the ability to cooperate with the client and to take future challenges into account. The objectives of the projects are achieved with initiative and independently.