Study Guide

Objective

The aim of this course is to increase the knowledge and awareness on possibilities how to create and manage digital business and new revenue models The student
* understands the basics of the digital environment, new business models, revenue models and digital marketing
* recognize the development or focus area in the sales/business funnel and learn to enhance digital service competence in the organization. 
* learn to plan and manage different service channels supporting digitalized objectives. 
* understand the changing demands of customers and will have ability to utilize new service platforms in the digital context.

Content

Digital ecosystems, their components and architectures
New digital business models
Utilization of intelligent solutions in business context

Leadership skills in the digital service environment

Location and time

2*2h week - contact lectures
Independent tasks

Materials

Dodson I. The Art of Digital Marketing Wiley 2016
Ruokonen M. Growth Reinvented, Turn your data and artificial intelligence into money 2020 Futurice
Sekki A. Alustatalousyrittäyys -opas sivutuloista kiinnostuneille 2021 Bookcover
Zahay D. Digital Marketing Management 2020 Business Expert Press


Materials shared in Moodle-learning environment

Teaching methods

Lectures
Online lectures
Active participating
Group discussions
Course assignments

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

Student is able to use course terminology in a professional manner and justify the use of information sources and actions with scientific knowledge.
Student act in a responsible, taking into account safety issues
justify his/her activity in accordance with the ethical principles of his/her professional field

Assessment criteria, good (3)

Student is able use professional terminology consistently and critically evaluate the information sources he/she has used as well as seek information at each stage of the information acquisition process.
Student plan his/her activity, taking into account safety issues
display his/her familiarity with the ethical principles of the professional field.

Assessment criteria, satisfactory (1)

Student is able to display his/her familiarity with professional knowledge in the field
justify his/her actions with professional knowledge and seek information in diverse information sources. Student display his/her familiarity with the most important safety practices in the professional field and act according to ethical principles