Game Analytics and Monetization (3 cr)
Code: TT00BI59-3005
General information
Enrollment
01.08.2022 - 30.09.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Teknologia
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree in Business Information Technology
Teachers
- Joonas Muhonen
- Antti Junttila
Groups
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Objective
Students will understand the characteristics of game analytics and monetization in free-to-play games and become familiar with different analytics tools and software. Student will also understand basics of user acquisition.
Content
Analytics and metrics in free-to-play games
Monetization in free-to-play games
Player behaviour
User acquisition
Analytics tools and software
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Excellent knowledge in proved by assignments and activity during classes.
Assessment criteria, good (3)
Good knowledge in proved by assignments and activity during classes.
Assessment criteria, satisfactory (1)
Average knowledge in proved by assignments and activity during classes.
Assessment criteria, approved/failed
Failed if poor knowledge in proved by assignments and activity during classes.