Game Analytics and Monetization (3 cr)
Code: TT00BI59-3005
General information
- Enrollment
-
01.08.2022 - 30.09.2022
Registration for the implementation has ended.
- Timing
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01.08.2022 - 31.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Unit
- Teknologia
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Business Information Technology
- Teachers
- Joonas Muhonen
- Antti Junttila
- Groups
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- Course
- TT00BI59
Objective
Students will understand the characteristics of game analytics and monetization in free-to-play games and become familiar with different analytics tools and software. Student will also understand basics of user acquisition.
Content
Analytics and metrics in free-to-play games
Monetization in free-to-play games
Player behaviour
User acquisition
Analytics tools and software
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Excellent knowledge in proved by assignments and activity during classes.
Assessment criteria, good (3)
Good knowledge in proved by assignments and activity during classes.
Assessment criteria, satisfactory (1)
Average knowledge in proved by assignments and activity during classes.
Assessment criteria, approved/failed
Failed if poor knowledge in proved by assignments and activity during classes.
Objective
Students will understand the characteristics of game analytics and monetization in free-to-play games and become familiar with different analytics tools and software. Student will also understand basics of user acquisition.
Content
Analytics and metrics in free-to-play games
Monetization in free-to-play games
Player behaviour
User acquisition
Analytics tools and software