Instagram as a Marketing Tool (5cr)

Code: C-10065-TT00EU89-3129

General information

Enrollment: 05.08.2024 - 11.02.2025; Registration for the implementation has ended.

Timing: 05.08.2024 - 31.12.2026; Implementation is running.

Number of ECTS credits allocated: 5 cr

Institution: Metropolia University of Applied Sciences, Karaportti 2

Teaching languages: English

Seats: 0 - 5000

Course: C-10065-TT00EU89

Unfortunately, no reservations were found for the realization Instagram as a Marketing Tool C-10065-TT00EU89-3129. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation methods and criteria

Complete a final exam (answer correctly min. 50% of the given questions) Let teacher know that you are ready (complete the final exam ) -> virve.prami (at) metropolia.f

Evaluation scale

Hyväksytty/Hylätty

Content scheduling

Up to Student her-/himself.

Objective

- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers

Content

The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.

You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Location and time

Online in Metropolia's Moodle environment.

Materials

N/A

Teaching methods

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Employer connections

N/A

Exam schedules

Online.

International connections

N/A

Completion alternatives

N/A

Student workload