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Bachelor’s Degree in Tourism (2021): ATA21S

Code: ATA21S

Degree:
Bachelor of Hospitality Management

Degree title:
Bachelor of Hospitality Management

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2021

Teaching language:
English

Descriptions

The Bachelor’s Degree in Tourism leads to a Bachelor of Hospitality Management (in Finnish: Restonomi (AMK)). The studies are worth 210 credits and take 3.5 years to complete. The degree consists of basic studies, professional studies, optional professional studies, free-choice studies, practical training and a thesis. At KAMK, the School of Business includes degrees in Tourism, Business and Sports allowing you to select courses and modules from other fields as well.

At the start of the degree you will focus on gaining basic skills and knowledge after which you will apply the acquired theory into practice. You will study to obtain comprehensive customer-oriented product development and marketing competence as well as the knowledge and skills to successfully manage and develop tourism businesses. Tourism services consist of many different components, such as accommodation, catering, program and transport services, as well as event, conference and congress services. An important part of the studies are projects done in collaboration with local companies, providing you with the networks and abilities for employment after graduation. The final stages of the studies emphasize using the competence gained in practice and in different types of smart solutions.

We encourage you to develop competence in different areas of tourism and therefore to plan a personal study path. We offer you the specialization studies in hospitality management, but your personal study path may also include developing your international competence in one of our partner universities abroad, a double degree with a German partner university or practical training abroad. It is also possible to choose for example study modules from other fields, such as Arctic Sports and Tourism, Event Management or Marketing Communications.

The personal study path will be supported by various project based studies, practical training periods and also thesis. With good planning, it will be possible also to graduate sooner than in 3,5 years.

Objective

Themes for each year group / competence objectives

1st year: Tourism industry observer
• understands basic concepts
• knows the tourism industry
• masters the basic skills of customer service in the tourism industry

2nd year: Tourism service provider and specialist
• possesses key tourism industry knowledge
• able to work in the customer interface and in a variety of tour operator networks
• develops information retrieval and team work skills
• plans and develops tourism products

3rd and 4th year: Tourism service developer
• able to develop tourism products and industry by applying the latest knowledge in the field
• develops and evaluates customer-oriented and responsible tourism business operations

Show study timings by semester, study year or period

Code Name Credits (cr) 2021-2022 2022-2023 2023-2024 2024-2025 Autumn 2021 Spring 2022 Autumn 2022 Spring 2023 Autumn 2023 Spring 2024 Autumn 2024 1. / 2021 2. / 2021 3. / 2022 4. / 2022 1. / 2022 2. / 2022 3. / 2023 4. / 2023 1. / 2023 2. / 2023 3. / 2024 4. / 2024 1. / 2024 2. / 2024
ATA21S-1001
FUNDAMENTALS OF TOURISM

(Choose all )

23
AS00BA92 Principles of Tourism 5 5 5 2.5 2.5
AT00BH27 Accommodation Services 5 5 5 5
AT00BH28 Food Services in Tourism 5 5 5 2.5 2.5
AT00BY13 Programme Services 3 3 3 1.5 1.5
AT00BY82 Customer Contacts 5 5 5 2.5 2.5
ATA21S-1002
BUSINESS ACTIVITIES IN TOURISM

(Choose all )

15
BC00BX83 Project and Event Management 5 5 5 2.5 2.5
BC00BX81 Principles of Marketing 5 5 5 2.5 2.5
BC00BX80 Business Operations 5 5 5 2.5 2.5
ATA21S-1003
METHODOLOGICAL STUDIES

(Choose all )

13
BC00BX77 Study Skills in an International Community 5 5 3.3 1.7 1.7 1.7 1.7
BC00BX78 ICT and Business Applications 5 5 5 2.5 2.5
BC00BY14 Business Mathematics 3 3 3 1.5 1.5
ATA21S-1004
COMMUNICATION STUDIES

(Choose 20)

20
BY00BX37 Business English 5 5 5 2.5 2.5
BC00BX79 Academic English 1 3 3 3 1.5 1.5
BC00BY20 Academic English 2 2 2 2 2
BC00BX94 Finnish for Foreigners 1 5 5 5 2.5 2.5
BC00BX95 Finnish for Foreigners 2 5 5 5 2.5 2.5
BY00BX35 Business Swedish 5 5 5 2.5 2.5
BY00BX39 Finnish/Business Communication Skills 5 5 5 2.5 2.5
ATA21S-1005
CUSTOMER-ORIENTED TOURISM BUSINESS MANAGEMENT

(Choose all )

24
AT00BH29 Tourism Operational Environments 5 5 5 2.5 2.5
AT00BH36 Tourism Transportation, Sales and Reservation Services 5 5 5 2.5 2.5
AT00BH40 Tourism Services Sales Processes 5 5 5 2.5 2.5
AT00BY16 Marketing of Tourism Services 4 4 4 2 2
AT00BY15 Strategic Planning in Tourism 5 5 5 2.5 2.5
ATA21S-1006
SUCCESSFUL TOURISM BUSINESS

(Choose all )

15
AT00BH39 Profitable Tourism Company 5 5 5 2.5 2.5
BC00BY17 Management Accounting 5 5 5 2.5 2.5
BC00BY56 Law Studies 5 5 5 2.5 2.5
ATA21S-1007
INNOVATION MANAGEMENT

(Choose all )

10
BC00BY18 Service and Product Development 5 5 5 2.5 2.5
BC00BY19 New Technologies in Business 5 5 5 2.5 2.5
ATA21S-1008
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BC00BY58 Human Resource Management 5 5 5 2.5 2.5
BC00BY59 Leadership and Management 5 5 5 2.5 2.5
BC00BY60 Corporate Community and Wellness Management 5 5 5 2.5 2.5
ATA21S-1009
RESEARCH AND DEVELOPMENT OPERATIONS

(Choose all )

5
BC00BY57 R&D Studies 5 5 5 2.5 2.5
ATA21S-1010
SPECIALIZATION STUDIES

(Choose 15)

15
ATA21S-1011
HOSPITALITY MANAGEMENT

(Choose all )

15
AT00BY61 Congress and Meeting Management MICE 5 5 5 2.5 2.5
AT00BY62 Hospitality and Facility Management 5 5 5 2.5 2.5
AT00BY63 Managing Customer Experience 5 5 5 5
ATA21S-1012
EVENT MANAGEMENT

(Choose all )

15
BC00BY75 Experiential Events 5 5 5 2.5 2.5
BC00BY76 Profitable Event Management 5 5 5 2.5 2.5
BC00BY77 Field-specific Event Production 5 5 5 2.5 2.5
ATA21S-1013
ARCTIC SPORTS AND TOURISM

(Choose all )

15
AS00BY85 Sport & Adventure Tourism 5 5 5 2.5 2.5
AS00BY86 Nature-based Activity Management 5 5 5 2.5 2.5
AS00BY87 Technology and Trends in Sports Tourism 5 5 5 2.5 2.5
ATA21S-1014
BUSINESS VALUE FROM MARKETING COMMUNICATIONS DYNAMICS

(Choose all )

15
LB00BY72 Integrated Marketing Communications 5 5 5 2.5 2.5
LB00BY73 Digital Media Tools for Marketing Purposes 5 5 5 2.5 2.5
LB00BY74 Brand Strategies 5 5 5 2.5 2.5
ATA21S-1015
INTERNATIONAL STUDIES ABROAD

(Choose 30)

0 - 30
ATA21S-1016
FREE-CHOICE STUDIES

(Choose ects: 10)

10
BC00BX96 Finnish for Foreigners 3 5 5 5 2.5 2.5
ATA21S-1017
PRACTICAL TRAINING

(Choose all )

30
AT00BY64 Practical Training 30 30 30 15 15
ATA21S-1018
THESIS

(Choose all )

15
AT00BH45 Thesis 15 15 7.5 7.5 3.8 3.8 3.8 3.8
Total 210 69 105 56 30 36.3 32.7 70 35 33.5 22.5 30 15.7 20.7 17.2 15.5 32.5 37.5 17.5 17.5 15.75 17.75 11.25 11.25 15 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

yhteiset kompetenssit,AMK

Osaamisen kuvaus, ammattikorkeakoulututkinto

1. LEARNING SKILLS

Our students are able to
•assess and develop their competence and learning methods
•critically acquire, process and evaluate knowledge and information
•take responsibility for learning and sharing learning in their groups

No attached course units

2. ETHICAL COMPETENCE

Our students are able to
•take responsibility for their own work and its impacts
•work according to the professional ethical principles of their discipline/field
•take different bodies, organisations, professionals, stakeholders, interest groups and individuals into account in their work
•apply the principles of equality
•apply the principles sustainable development
•engage in social debate based on acquired competence and knowledge of ethical values.

No attached course units

3. WORK COMPETENCE

Our students are able to
•work as a member of the work community and promote wellbeing
•execute their duties in work based situations that require communication and interaction
•use information and communication technology to do their work
•create personal work related contacts and operate in networks
•make dcisions in unpredictable situations
•work in management and work independently as a specialist/expert
•set up a business or enterprise

No attached course units

4. INNOVATION COMPETENCE

Our students are able to
•engage in creative problem solving and developing work practices
•work in projects
•implement research and development projects while applying the current knowledge and methods of their disciplines
•find customer-oriented, sustainable and profitable solutions

No attached course units

5. INTERNATIONAL COMPETENCE

Our students are able to
•adopt the language skills needed in their work and field and to develop professional competence
•work proactively and in cooperation with people from different cultures
•take the impacts and opportunities of internationalisation into account in their work

No attached course units

Not grouped
Principles of Tourism
Accommodation Services
Food Services in Tourism
Programme Services
Customer Contacts
Project and Event Management
Principles of Marketing
Business Operations
Study Skills in an International Community
ICT and Business Applications
Business Mathematics
Business English
Academic English 1
Academic English 2
Finnish for Foreigners 1
Finnish for Foreigners 2
Business Swedish
Finnish/Business Communication Skills
Tourism Operational Environments
Tourism Transportation, Sales and Reservation Services
Tourism Services Sales Processes
Marketing of Tourism Services
Strategic Planning in Tourism
Profitable Tourism Company
Management Accounting
Law Studies
Service and Product Development
New Technologies in Business
Human Resource Management
Leadership and Management
Corporate Community and Wellness Management
R&D Studies
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Experiential Events
Profitable Event Management
Field-specific Event Production
Sport & Adventure Tourism
Nature-based Activity Management
Technology and Trends in Sports Tourism
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Finnish for Foreigners 3
Practical Training
Thesis

Opintotyyppi_AMK

1. Perusopinnot
Principles of Tourism
Accommodation Services
Food Services in Tourism
Tourism Operational Environments
2. Ammattiopinnot
Tourism Transportation, Sales and Reservation Services
Profitable Tourism Company
3. Vaihtoehtoiset ammattiopinnot

No attached course units

4. Harjoittelu

No attached course units

5. Opinnäytetyö
Thesis
6. Vapaasti valittavat opinnot

No attached course units

Not grouped
Programme Services
Customer Contacts
Project and Event Management
Principles of Marketing
Business Operations
Study Skills in an International Community
ICT and Business Applications
Business Mathematics
Business English
Academic English 1
Academic English 2
Finnish for Foreigners 1
Finnish for Foreigners 2
Business Swedish
Finnish/Business Communication Skills
Tourism Services Sales Processes
Marketing of Tourism Services
Strategic Planning in Tourism
Management Accounting
Law Studies
Service and Product Development
New Technologies in Business
Human Resource Management
Leadership and Management
Corporate Community and Wellness Management
R&D Studies
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Experiential Events
Profitable Event Management
Field-specific Event Production
Sport & Adventure Tourism
Nature-based Activity Management
Technology and Trends in Sports Tourism
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Finnish for Foreigners 3
Practical Training

AMA_kompetenssit

Matkailun koulutus

1. Palvelukulttuuriosaaminen

*ymmärtää vieraanvaraisuuden (hospitality) alan keskeisenä arvona ja menestystekijänä
*osaa huomioida esteettiset ja eettiset näkökulmat palvelutoiminnassa (tilat ja palvelutuotteet, viestintä)
*tuntee kuluttajakäyttäytymisen periaatteet ja osaa hyödyntää niitä palvelukehityksessä

No attached course units

2. Palvelujärjestelmäosaaminen

*osaa suunnitella, tuottaa ja kehittää palveluja toimintaympäristön vaatimusten mukaan
*osaa kuvata, ohjata ja arvioida palveluprosesseja (tuotesuunnittelu, toiminnan kannattavuus, työn organisointi, ohjaus ja kehittäminen)
*osaa kehittää palveluja tuotekehityksen ja tuotteistamisen keinoin
*tuntee omaan toimialaansa liittyvät turvallisuusvaatimukset ja osaa soveltaa niitä työssään

No attached course units

3. Palvelujohtamisosaaminen

*tuntee ja ymmärtää yrityksen strategiat ja osaa hyödyntää niitä palvelutoiminnan ohjauksen työvälineenä
*osaa suunnitella, toteuttaa ja arvioida oman ja yksikön päivittäistä lähijohtamista
*osaa organisoida työyhteisön toimintaa ja hyödyntää yksilöiden, tiimien ja yhteisöjen osaamista

No attached course units

4. Liiketoimintaosaaminen

*osaa analysoida asiakkuuksia palveluliiketoiminnan kehittämisen näkökulmasta
*ymmärtää liiketoiminnan keskeiset käsitteet ja omaa liiketaloudellisen ajattelun perusteet
*osaa ennakoida vaihtoehtoisten toimintatapojen vaikutuksia taloudelliseen tulokseen ja kilpailukykyyn
*osaa soveltaa yrittäjyysperiaatteita yrittäjänä ja työntekijänä
*osaa toimia erilaisissa verkostoissa sekä hyödyntää ja kehittää niitä

No attached course units

5. Matkailupalvelujen palveluympäristöosaaminen

*ymmärtää kansainvälisyyden, globalisaation ja erilaisten kulttuurien merkityksen palvelukulttuurille ja alan kehitykselle
*osaa toimia erilaisissa kansainvälisissä toimintaympäristöissä
*osaa hyödyntää kansallisen kulttuurin ominaispiirteitä matkailun
kehittämisessä

No attached course units

6. Aktiviteettimatkailuosaaminen

*osaa suunnitella, toteuttaa ja tuotteistaa terveellisiä, turvallisia ja taloudellisesti kannattavia aktiviteettimatkailupalveluja edistämään asiakkaiden hyvinvointia
*osaa kehittää vapaa-ajan tai työsidonnaisen aktiviteettimatkailun palveluympäristöä ja -verkostoja
*osaa kehittää alueellisia vahvuuksia ja parantaa alueellista vaikuttavuutta aktiviteettimatkailussa
*osaa tuottaa asiakkaille yksilöllisiä ja aitoja elämyskokemuksia tunnistaa keskeiset oppimiskäsitykset ja menetelmät sekä osaa
suunnitella, toteuttaa ja arvioida liikunnan ohjaustilanteita
*osaa kuvata liikunnan terveysvaikutuksia
*ymmärtää aktiviteettimatkailun sisältöjen (esim. luonto, kulttuuri, liikunta ja ruoka) merkityksen hyvinvoinnin lähteenä

No attached course units

Not grouped
Principles of Tourism
Accommodation Services
Food Services in Tourism
Programme Services
Customer Contacts
Project and Event Management
Principles of Marketing
Business Operations
Study Skills in an International Community
ICT and Business Applications
Business Mathematics
Business English
Academic English 1
Academic English 2
Finnish for Foreigners 1
Finnish for Foreigners 2
Business Swedish
Finnish/Business Communication Skills
Tourism Operational Environments
Tourism Transportation, Sales and Reservation Services
Tourism Services Sales Processes
Marketing of Tourism Services
Strategic Planning in Tourism
Profitable Tourism Company
Management Accounting
Law Studies
Service and Product Development
New Technologies in Business
Human Resource Management
Leadership and Management
Corporate Community and Wellness Management
R&D Studies
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Experiential Events
Profitable Event Management
Field-specific Event Production
Sport & Adventure Tourism
Nature-based Activity Management
Technology and Trends in Sports Tourism
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Finnish for Foreigners 3
Practical Training
Thesis

Code Name Credits (cr)
ATA21S-1001
FUNDAMENTALS OF TOURISM

(Choose all)

23
AS00BA92 Principles of Tourism 5
AT00BH27 Accommodation Services 5
AT00BH28 Food Services in Tourism 5
AT00BY13 Programme Services 3
AT00BY82 Customer Contacts 5
ATA21S-1002
BUSINESS ACTIVITIES IN TOURISM

(Choose all)

15
BC00BX83 Project and Event Management 5
BC00BX81 Principles of Marketing 5
BC00BX80 Business Operations 5
ATA21S-1003
METHODOLOGICAL STUDIES

(Choose all)

13
BC00BX77 Study Skills in an International Community 5
BC00BX78 ICT and Business Applications 5
BC00BY14 Business Mathematics 3
ATA21S-1004
COMMUNICATION STUDIES

(Choose 20)

20
BY00BX37 Business English 5
BC00BX79 Academic English 1 3
BC00BY20 Academic English 2 2
BC00BX94 Finnish for Foreigners 1 5
BC00BX95 Finnish for Foreigners 2 5
BY00BX35 Business Swedish 5
BY00BX39 Finnish/Business Communication Skills 5
ATA21S-1005
CUSTOMER-ORIENTED TOURISM BUSINESS MANAGEMENT

(Choose all)

24
AT00BH29 Tourism Operational Environments 5
AT00BH36 Tourism Transportation, Sales and Reservation Services 5
AT00BH40 Tourism Services Sales Processes 5
AT00BY16 Marketing of Tourism Services 4
AT00BY15 Strategic Planning in Tourism 5
ATA21S-1006
SUCCESSFUL TOURISM BUSINESS

(Choose all)

15
AT00BH39 Profitable Tourism Company 5
BC00BY17 Management Accounting 5
BC00BY56 Law Studies 5
ATA21S-1007
INNOVATION MANAGEMENT

(Choose all)

10
BC00BY18 Service and Product Development 5
BC00BY19 New Technologies in Business 5
ATA21S-1008
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all)

15
BC00BY58 Human Resource Management 5
BC00BY59 Leadership and Management 5
BC00BY60 Corporate Community and Wellness Management 5
ATA21S-1009
RESEARCH AND DEVELOPMENT OPERATIONS

(Choose all)

5
BC00BY57 R&D Studies 5
ATA21S-1010
SPECIALIZATION STUDIES

(Choose 15)

15
ATA21S-1011
HOSPITALITY MANAGEMENT

(Choose all)

15
AT00BY61 Congress and Meeting Management MICE 5
AT00BY62 Hospitality and Facility Management 5
AT00BY63 Managing Customer Experience 5
ATA21S-1012
EVENT MANAGEMENT

(Choose all)

15
BC00BY75 Experiential Events 5
BC00BY76 Profitable Event Management 5
BC00BY77 Field-specific Event Production 5
ATA21S-1013
ARCTIC SPORTS AND TOURISM

(Choose all)

15
AS00BY85 Sport & Adventure Tourism 5
AS00BY86 Nature-based Activity Management 5
AS00BY87 Technology and Trends in Sports Tourism 5
ATA21S-1014
BUSINESS VALUE FROM MARKETING COMMUNICATIONS DYNAMICS

(Choose all)

15
LB00BY72 Integrated Marketing Communications 5
LB00BY73 Digital Media Tools for Marketing Purposes 5
LB00BY74 Brand Strategies 5
ATA21S-1015
INTERNATIONAL STUDIES ABROAD

(Choose 30)

0 - 30
ATA21S-1016
FREE-CHOICE STUDIES

(Choose ects: 10)

10
BC00BX96 Finnish for Foreigners 3 5
ATA21S-1017
PRACTICAL TRAINING

(Choose all)

30
AT00BY64 Practical Training 30
ATA21S-1018
THESIS

(Choose all)

15
AT00BH45 Thesis 15