Integrated Marketing CommunicationsLaajuus (5 op)
Tunnus: LB00BY72
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 26.10.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- Petri Lintumäki
Ryhmät
-
LBI24SLBI24S
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Arviointiasteikko
0 - 5
Ilmoittautumisaika
19.08.2024 - 22.09.2024
Ajoitus
01.09.2024 - 15.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- Petri Lintumäki
Ryhmät
-
LBE23SLBE23S
-
LBI23SLBI23S
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Arviointiasteikko
0 - 5
Ilmoittautumisaika
01.08.2023 - 30.09.2023
Ajoitus
01.08.2023 - 31.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- Elina Jääskeläinen
Ryhmät
-
LBI22SLBI22S
-
LLT22SMLLT22SM
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Arviointiasteikko
0 - 5
Ilmoittautumisaika
01.08.2022 - 30.09.2022
Ajoitus
01.08.2022 - 31.12.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- Elina Jääskeläinen
Ryhmät
-
LBI21SLBI21S
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Aika ja paikka
Campus
Autumn semester 2023
Oppimateriaalit
Integrated Marketing Communications
Principles of Marketing Communications
Opetusmenetelmät
Contact lectures
Workshop sessions
Blended learning
Harjoittelu- ja työelämäyhteistyö
Case-project
Kansainvälisyys
International group
Case study
Sisällön jaksotus
Will be specified in the implementation plan
Arviointiasteikko
0 - 5