Integrated Marketing Communications (5 op)
Toteutuksen tunnus: LB00BY72-3008
Toteutuksen perustiedot
- Ilmoittautumisaika
-
19.08.2025 - 22.09.2025
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
-
31.08.2025 - 15.12.2025
Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Toteutuksella on 15 opetustapahtumaa joiden yhteenlaskettu kesto on 48 t 45 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ke 27.08.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 03.09.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 10.09.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 17.09.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 24.09.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 01.10.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ma 06.10.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA13L126
TA13L126
|
|
Ke 22.10.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 29.10.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 05.11.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 12.11.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 19.11.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 26.11.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 03.12.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 10.12.2025 klo 12:45 - 16:00 (3 t 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
The student can apply the basic theories and concepts of marketing communication independently and use them logically and consistently.
The student can, on own initiative, choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication
Arviointikriteerit, hyvä (3)
The student can use and apply the basic theories and concepts of marketing communication logically and consistently.
The student can choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in in different areas of marketing communication.
Arviointikriteerit, tyydyttävä (1)
The student can use and apply the basic theories and concepts of marketing communication to some extent.
The student can choose appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication under guidance.
Osaamistavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Toteutustavat
Contact lectures
Workshop sessions
Blended learning
Suoritustavat
Book reviews
Case studies
Marketing communication planning
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications