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BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2023) MARKETING: LLT23SM

Code: LLT23SM

Degree:
Bachelor of Business Administration (AMK)

Degree title:
Bachelor of Business Administration (AMK)

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2023

Teaching language:
Finnish

Descriptions

MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.

Show study timings by semester, study year or period

Code Name Credits (cr) 2023-2024 2024-2025 2025-2026 2026-2027 Autumn 2023 Spring 2024 Autumn 2024 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 1. / 2023 2. / 2023 3. / 2024 4. / 2024 1. / 2024 2. / 2024 3. / 2025 4. / 2025 1. / 2025 2. / 2025 3. / 2026 4. / 2026 1. / 2026 2. / 2026
LLT23SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all )

30
BY00BX23 Customer Oriented Marketing 5 5 5 2.5 2.5
LT00BX25 Introduction to Accounting 5 5 5 2.5 2.5
LT00BX27 Contract and Marketing Law 5 5 5 2.5 2.5
LT00BX28 International Economics 5 5 5 2.5 2.5
BY00BX29 Business Basics 5 5 5 2.5 2.5
LT00BX30 Competitive Advantage to Markets 5 5 5 2.5 2.5
LLT23SM-1002
METHODOLOGICAL COMPETENCE

(Choose all )

8
ED00CE13 Digital Skills 3 3 3 1.5 1.5
BY00BX33 Business Mathematics 5 5 5 2.5 2.5
LLT23SM-1003
COMMUNICATION COMPETENCE

(Choose all )

23
LT00CG93 Competence Development 3 1 1 1 0.5 0.5 0.5 0.5 0.5 0.5 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3
BY00BX35 Business Swedish 5 5 5 2.5 2.5
BY00BX39 Finnish/Business Communication Skills 5 5 5 2.5 2.5
BY00BX37 Business English 5 5 5 2.5 2.5
BY00BX40 Professional English 5 5 5 2.5 2.5
LLT23SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all )

18
BY00BX41 Management Accounting 5 5 5 2.5 2.5
LT00CE41 Service Marketing and Sales Competence 5 5 5 2.5 2.5
LT00CE42 Topical Issues in Business Forums 2 2 2 1 1
LT00BX46 Labour Law 3 3 3 1.5 1.5
LT00BX47 Payroll Administration 3 3 3 1.5 1.5
LLT23SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all )

18
BY00BX49 Event Management 5 5 5 2.5 2.5
BY00BX50 New Technologies in Business 3 3 3 1.5 1.5
LT00BX51 Business Planning and Developing 5 5 5 2.5 2.5
BY00BX48 Research and Development Methods 5 5 5 2.5 2.5
LLT23SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BY00BX52 Human Resource Management HRM 5 5 5 2.5 2.5
BY00BX53 Work Community Competences and Leadership 5 5 5 2.5 2.5
BY00BX54 Work Welfare 5 5 5 2.5 2.5
LLT23SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose ects: 48)

48
LLT23SM-1008
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN

(Choose all )

3
LT00BX74 Strategic Marketing Development 3 5 5 2.5 2.5
LLT23SM-1009
MARKKINOINTIVIESTINNÄN TYÖKALUT

(Choose all )

15
LT00BX64 Integrated Marketing Communication 5 5 5 2.5 2.5
LT00CF23 Media Planning and Content Marketing 5 5 5 2.5 2.5
LT00CF24 Brand Strategy 5 5 5 2.5 2.5
LLT23SM-1010
ASIAKASKOKEMUKSEN KEHITTÄMINEN

(Choose all )

15
LT00BX68 Service Business 5 5 5 2.5 2.5
LT00CF25 Productization and Developing Services 5 5 5 2.5 2.5
LT00BX69 Service Design 5 5 5 2.5 2.5
LLT23SM-1011
MARKKINOINNIN KANSAINVÄLINEN KOHDERYHMÄTUTKIMUS

(Choose all )

15
LT00BX71 Global Markets and Product Commercialization 5 5 5 2.5 2.5
LT00BX72 Online Distribution Cgannels and E-commerce Business 5 3 3 1.5 1.5
LT00BX73 Marketing Research 5 5 5 2.5 2.5
LLT23SM-1012
TAPAHTUMATUOTANTO

(Choose all )

15
AM00BY92 Profitable Event Management 5 5 5 2.5 2.5
AM00BY93 Experiential Events 5 5 5 2.5 2.5
AM00BY94 Field-Specific Event Production 1 5 5 2.5 2.5 1.3 1.3 1.3 1.3
LLT23SM-1013
EVENT MANAGEMENT

(Choose all )

15
BC00BY75 Experiential Events 5 5 5 2.5 2.5
BC00BY76 Profitable Event Management 5 5 5 2.5 2.5
BC00BY77 Field-specific Event Production 5 5 2.5 2.5 1.3 1.3 1.3 1.3
LLT23SM-1014
HOSPITALITY MANAGEMENT

(Choose all )

15
AT00BY61 Congress and Meeting Management MICE 5 5 5 2.5 2.5
AT00BY62 Hospitality and Facility Management 5 5 5 2.5 2.5
AT00BY63 Managing Customer Experience 5 5 5 2.5 2.5
LLT23SM-1015
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS

(Choose all )

15
LB00BY72 Integrated Marketing Communications 5 5 5 2.5 2.5
LB00BY73 Digital Media Tools for Marketing Purposes 5 5 5 2.5 2.5
LB00BY74 Brand Strategies 5 5 5 2.5 2.5
LLT23SM-1016
YRITTÄJYYS KÄYTÄNNÖSSÄ

(Choose all )

15
LT00CA58 JA Company Program 10 5 5 5 5 2.5 2.5 2.5 2.5
LT00BF31 Entrepreneurship in Practice: Special area 5 5 5 2.5 2.5
LLT23SM-1017
PRACTICAL TRAINING

(Choose all )

30
KLHH001 Practical Training 30 30 30 15 15
LLT23SM-1018
FREE-CHOICE STUDIES

(Choose ects: 5)

5
LT00CT64 Businesspsykologian perusteet 5
LLT23SM-1019
THESIS

(Choose all )

15
KLOO001 Thesis 15 15 7.5 7.5 3.8 3.8 3.8 3.8
Total 210 59 127 64 30 28.5 30.5 87.5 39.5 36 28 30 14.3 14.3 15.3 15.3 43.9 43.9 19.9 19.9 18.05 18.05 14.05 14.05 15 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

LLT_LLM_kompetenssit

1. Laaja-alainen liiketoimintaosaamisen:

Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita
– myös kansainvälisessä liiketoimintaympäristössä.

Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
Business Swedish
Finnish/Business Communication Skills
Business English
Professional English
Practical Training
2. Liiketalouden syventävä osaamisen:

Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka).

Competence Development
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning and Content Marketing
Brand Strategy
Service Business
Productization and Developing Services
Service Design
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Practical Training
Thesis
3. Liiketalouden menetelmäosaamisen:

Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa.

Digital Skills
Business Mathematics
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Marketing Research
Practical Training
Thesis
4. Liiketalouden soveltava osaamisen:

Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua.

Competence Development
Event Management
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Integrated Marketing Communication
Media Planning and Content Marketing
Productization and Developing Services
Service Design
Marketing Research
Practical Training
Thesis
Not grouped
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Businesspsykologian perusteet

2022_KAMK_Common competences

Recommendation on competences shared by university of applied sciences degrees.

1.Learning to Learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.

- Assesses and develops their competence and learning methods in different learning environments.
- Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
- Also takes responsibility for group learning and sharing what has been
learned.

No attached course units

2.Operating in a Workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.

- Is able to work constructively in a work community and promotes their own
and their work community’s well-being.
- Is able to act professionally in communication and interaction situations at a
workplace.
- Utilises the opportunities offered by technology and digitalisation in their work.
- Understands the complexity of changing working life and their own resilience in changing working life situations

No attached course units

3.Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.

- Is able to take responsibility for their own actions and their consequences
and reflects on them in accordance with the ethical principles and values
of their field.
- Takes others into account and promotes equality and non-discrimination.
- Take into account the realisation of diversity and accessibility in their actions.
- Understands the principles of responsible conduct of research and adheres
to them.
- Is able to influence society based on ethical values.

No attached course units

4.Sustainable Development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.

- Is able to use information related to their field in finding, implementing and
establishing sustainable solutions and operating models.
- Understands sustainability challenges,
their interdependencies and the various aspects of issues and problems.

No attached course units

5.Internationality and Multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.

- Is familiar with the impacts of their cultural background on their activities and
is able to develop operating methods that take multiculturalism into account
in their work community.
- Is able to monitor and utilise the international development of their field in
their work.
- Is able to communicate internationally in their work tasks.

No attached course units

6.Proactive Development

The graduating student is able to develop solutions that anticipate the future of their own field,
applying existing knowledge and research and
development methods.
− Solves problem situations creatively
and reforms operating methods together with others.
− Is able to work in projects in cooperation with actors of different fields.
− Is able to apply existing knowledge in
the field in development and utilises research and development methods.
− Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

No attached course units

Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
Digital Skills
Business Mathematics
Competence Development
Business Swedish
Finnish/Business Communication Skills
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning and Content Marketing
Brand Strategy
Service Business
Productization and Developing Services
Service Design
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Practical Training
Businesspsykologian perusteet
Thesis

Code Name Credits (cr)
LLT23SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all)

30
BY00BX23 Customer Oriented Marketing 5
LT00BX25 Introduction to Accounting 5
LT00BX27 Contract and Marketing Law 5
LT00BX28 International Economics 5
BY00BX29 Business Basics 5
LT00BX30 Competitive Advantage to Markets 5
LLT23SM-1002
METHODOLOGICAL COMPETENCE

(Choose all)

8
ED00CE13 Digital Skills 3
BY00BX33 Business Mathematics 5
LLT23SM-1003
COMMUNICATION COMPETENCE

(Choose all)

23
LT00CG93 Competence Development 3
BY00BX35 Business Swedish 5
BY00BX39 Finnish/Business Communication Skills 5
BY00BX37 Business English 5
BY00BX40 Professional English 5
LLT23SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all)

18
BY00BX41 Management Accounting 5
LT00CE41 Service Marketing and Sales Competence 5
LT00CE42 Topical Issues in Business Forums 2
LT00BX46 Labour Law 3
LT00BX47 Payroll Administration 3
LLT23SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all)

18
BY00BX49 Event Management 5
BY00BX50 New Technologies in Business 3
LT00BX51 Business Planning and Developing 5
BY00BX48 Research and Development Methods 5
LLT23SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all)

15
BY00BX52 Human Resource Management HRM 5
BY00BX53 Work Community Competences and Leadership 5
BY00BX54 Work Welfare 5
LLT23SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose ects: 48)

48
LLT23SM-1008
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN

(Choose all)

3
LT00BX74 Strategic Marketing Development 3
LLT23SM-1009
MARKKINOINTIVIESTINNÄN TYÖKALUT

(Choose all)

15
LT00BX64 Integrated Marketing Communication 5
LT00CF23 Media Planning and Content Marketing 5
LT00CF24 Brand Strategy 5
LLT23SM-1010
ASIAKASKOKEMUKSEN KEHITTÄMINEN

(Choose all)

15
LT00BX68 Service Business 5
LT00CF25 Productization and Developing Services 5
LT00BX69 Service Design 5
LLT23SM-1011
MARKKINOINNIN KANSAINVÄLINEN KOHDERYHMÄTUTKIMUS

(Choose all)

15
LT00BX71 Global Markets and Product Commercialization 5
LT00BX72 Online Distribution Cgannels and E-commerce Business 5
LT00BX73 Marketing Research 5
LLT23SM-1012
TAPAHTUMATUOTANTO

(Choose all)

15
AM00BY92 Profitable Event Management 5
AM00BY93 Experiential Events 5
AM00BY94 Field-Specific Event Production 1 5
LLT23SM-1013
EVENT MANAGEMENT

(Choose all)

15
BC00BY75 Experiential Events 5
BC00BY76 Profitable Event Management 5
BC00BY77 Field-specific Event Production 5
LLT23SM-1014
HOSPITALITY MANAGEMENT

(Choose all)

15
AT00BY61 Congress and Meeting Management MICE 5
AT00BY62 Hospitality and Facility Management 5
AT00BY63 Managing Customer Experience 5
LLT23SM-1015
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS

(Choose all)

15
LB00BY72 Integrated Marketing Communications 5
LB00BY73 Digital Media Tools for Marketing Purposes 5
LB00BY74 Brand Strategies 5
LLT23SM-1016
YRITTÄJYYS KÄYTÄNNÖSSÄ

(Choose all)

15
LT00CA58 JA Company Program 10
LT00BF31 Entrepreneurship in Practice: Special area 5
LLT23SM-1017
PRACTICAL TRAINING

(Choose all)

30
KLHH001 Practical Training 30
LLT23SM-1018
FREE-CHOICE STUDIES

(Choose ects: 5)

5
LT00CT64 Businesspsykologian perusteet 5
LLT23SM-1019
THESIS

(Choose all)

15
KLOO001 Thesis 15