Specific Features of Tourism MarketingLaajuus (2 cr)

Objective

The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.

Content

- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Understanding cultural features

Execution methods

Contact teaching.

Accomplishment methods

The course requires 54 hours of student work. To pass the course, students must complete all course assignments and attend and participate in class. A more detailed description of the course is given in the course implementation plan.