Specific Features of Tourism MarketingLaajuus (2 cr)
Code: AM00CR22
Credits
2 op
Teaching language
- Finnish
Objective
The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.
Content
- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Understanding cultural features