Study Guide

Objective

Students will understand and be able to apply a business strategy control system.

Content

Using the balanced scorecard, scores and assessment, information gathering and implementation. Company strategies and strategic planning.

Assessment criteria, excellent (5)

An excellent learning assignment essay is informative, varied and comprehensive. All sources have been used visibly and in an appropriate manner covering each question in order. The perspectives of various sources have been assessed, compared and combined so that the main theories and concepts concerning the topic are fluently presented. The text also contains the author's own justified opinions, applications and critical observations. The text is clearly divided and progresses logically so that the various parts of the given task have been covered equally. The source references are accurately recorded as instructed and the learning assignment is neat and organised in appearance. The essay expresses the student's individual and creative way of analysing the issue targeted by the given task.

Assessment criteria, good (3)

A good learning assignment essay expresses the central theories and concept of the topic related to the given task. All sources have been used but the student has failed to assess, combine and compare all of them systematically. The text may be somewhat mechanical, bland with a lot of references, though very informative nevertheless. There may not be much expression of critical thinking and some sources may be recorded a little inaccurately. However, overall the essay covers all the areas of the given question logically and cohesively.

Assessment criteria, satisfactory (1)

A satisfactory essay treats the topic of the given question in a disorganised and superficial way. Not all the questions and parts of the task have been examined. Source material may have been used, but unevenly, relying on e.g. one specific source and leaving others in the background. The student expresses an inability to combine, compare and critically assess sources. The text is not clearly divided and it is therefore difficult to perceive a logical narrative. However the main theories and concepts related to the topic are expressed so as to be understood and have been applied as required in the given task. Some references may be missing.

An essay that is assessed as incomplete:
The student has written an essay that clearly lacks content in relation to the given assignment. Central theories and concepts have not been examined and applied in sufficient depth or consistently.
A crucial part of the assignment may have been ignored.
The student has not used sources correctly, for example a basic source may not have been sufficiently used, or in fact, used at all to produce the text.
The text may use too many references, or even copy text directly from elsewhere.
The reference list may be incomplete or references may be missing.