Marketing via Social MediaLaajuus (3 cr)
Code: KLVY119
Credits
3 op
Objective
Students will be proficient in the basics of using social media, being able to use the Internet as a marketing environment and knowing social media methods and channels for the purposes of marketing decision-making. They will be able to use social media as part of an effective marketing and communication strategy.
Content
Social media field
The Internet as a Marketing environment
Social media methods and channels
The role of social media in an organisation's marketing and communication decisions.
Assessment criteria, excellent (5)
The students are able to use and apply the basic social media channels and concepts and can use and justify their choice of concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, good (3)
The students are able to use basic social media channels and concepts and can use the concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, satisfactory (1)
The students are able to use basic social media channels and concepts to some extent. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Further information
Englannin kielinen nimi: The Social Media Marketing Environment
Enrollment
01.01.2023 - 31.12.2023
Timing
01.01.2023 - 31.12.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Teachers
- Elina Jääskeläinen
Groups
-
VAPVAL2023VAPVAL2023
Objective
Students will be proficient in the basics of using social media, being able to use the Internet as a marketing environment and knowing social media methods and channels for the purposes of marketing decision-making. They will be able to use social media as part of an effective marketing and communication strategy.
Content
Social media field
The Internet as a Marketing environment
Social media methods and channels
The role of social media in an organisation's marketing and communication decisions.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The students are able to use and apply the basic social media channels and concepts and can use and justify their choice of concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, good (3)
The students are able to use basic social media channels and concepts and can use the concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, satisfactory (1)
The students are able to use basic social media channels and concepts to some extent. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Prerequisites
Basic studies
Further information
Englannin kielinen nimi: The Social Media Marketing Environment
Enrollment
14.02.2022 - 31.12.2022
Timing
01.01.2022 - 31.12.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Teachers
- Elina Jääskeläinen
Groups
-
VAPVAL2022VAPVAL2022
Objective
Students will be proficient in the basics of using social media, being able to use the Internet as a marketing environment and knowing social media methods and channels for the purposes of marketing decision-making. They will be able to use social media as part of an effective marketing and communication strategy.
Content
Social media field
The Internet as a Marketing environment
Social media methods and channels
The role of social media in an organisation's marketing and communication decisions.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The students are able to use and apply the basic social media channels and concepts and can use and justify their choice of concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, good (3)
The students are able to use basic social media channels and concepts and can use the concepts systematically and logically. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Assessment criteria, satisfactory (1)
The students are able to use basic social media channels and concepts to some extent. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different situations.
Prerequisites
Basic studies
Further information
Englannin kielinen nimi: The Social Media Marketing Environment