BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2023) MARKETING: LLT23SM
Code: LLT23SM
Descriptions
MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.
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Show study timings by semester, study year or period
Code | Name | Credits (cr) | 2023-2024 | 2024-2025 | 2025-2026 | 2026-2027 | Autumn 2023 | Spring 2024 | Autumn 2024 | Spring 2025 | Autumn 2025 | Spring 2026 | Autumn 2026 | 1. / 2023 | 2. / 2023 | 3. / 2024 | 4. / 2024 | 1. / 2024 | 2. / 2024 | 3. / 2025 | 4. / 2025 | 1. / 2025 | 2. / 2025 | 3. / 2026 | 4. / 2026 | 1. / 2026 | 2. / 2026 |
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LLT23SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all ) |
30 | |||||||||||||||||||||||||
BY00BX23 | Customer Oriented Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX25 | Introduction to Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX27 | Contract and Marketing Law | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX28 | International Economics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX29 | Business Basics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX30 | Competitive Advantage to Markets | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1002 |
METHODOLOGICAL COMPETENCE
(Choose all ) |
8 | |||||||||||||||||||||||||
ED00CE13 | Digital Skills | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
BY00BX33 | Business Mathematics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1003 |
COMMUNICATION COMPETENCE
(Choose all ) |
23 | |||||||||||||||||||||||||
LT00CG93 | Competence Development | 3 | 1 | 1 | 1 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | ||||
BY00BX35 | Business Swedish | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX39 | Finnish/Business Communication Skills | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX37 | Business English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX40 | Professional English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all ) |
18 | |||||||||||||||||||||||||
BY00BX41 | Management Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CE41 | Service Marketing and Sales Competence | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CE42 | Topical Issues in Business Forums | 2 | 2 | 2 | 1 | 1 | |||||||||||||||||||||
LT00BX46 | Labour Law | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX47 | Payroll Administration | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LLT23SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all ) |
18 | |||||||||||||||||||||||||
BY00BX49 | Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX50 | New Technologies in Business | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX51 | Business Planning and Developing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX48 | Research and Development Methods | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all ) |
15 | |||||||||||||||||||||||||
BY00BX52 | Human Resource Management HRM | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX53 | Work Community Competences and Leadership | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX54 | Work Welfare | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose ects: 48) |
48 | |||||||||||||||||||||||||
LLT23SM-1008 |
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN
(Choose all ) |
3 | |||||||||||||||||||||||||
LT00BX74 | Strategic Marketing Development | 3 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1009 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX64 | Integrated Marketing Communication | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CF23 | Media Planning and Content Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CF24 | Brand Strategy | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1010 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX68 | Service Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CG92 | Productization and Developing Services | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX69 | Service Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1011 |
MARKKINOINNIN KANSAINVÄLINEN KOHDERYHMÄTUTKIMUS
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX71 | Global Markets and Product Commercialization | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX72 | Online Distribution Cgannels and E-commerce Business | 5 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX73 | Marketing Research | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1012 |
TAPAHTUMATUOTANTO
(Choose all ) |
15 | |||||||||||||||||||||||||
AM00BY92 | Profitable Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AM00BY93 | Experiential Events | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AM00BY94 | Field-Specific Event Production 1 | 5 | 5 | 2.5 | 2.5 | 1.3 | 1.3 | 1.3 | 1.3 | ||||||||||||||||||
LLT23SM-1013 |
EVENT MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
BC00BY75 | Experiential Events | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BC00BY76 | Profitable Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BC00BY77 | Field-specific Event Production | 5 | 5 | 2.5 | 2.5 | 1.3 | 1.3 | 1.3 | 1.3 | ||||||||||||||||||
LLT23SM-1014 |
HOSPITALITY MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
AT00BY61 | Congress and Meeting Management MICE | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AT00BY62 | Hospitality and Facility Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AT00BY63 | Managing Customer Experience | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1015 |
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS
(Choose all ) |
15 | |||||||||||||||||||||||||
LB00BY72 | Integrated Marketing Communications | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LB00BY73 | Digital Media Tools for Marketing Purposes | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LB00BY74 | Brand Strategies | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1016 |
YRITTÄJYYS KÄYTÄNNÖSSÄ
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00CA58 | JA Company Program | 10 | 5 | 5 | 5 | 5 | 2.5 | 2.5 | 2.5 | 2.5 | |||||||||||||||||
LT00BF31 | Entrepreneurship in Practice: Special area | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT23SM-1017 |
PRACTICAL TRAINING
(Choose all ) |
30 | |||||||||||||||||||||||||
KLHH001 | Practical Training | 30 | 30 | 30 | 15 | 15 | |||||||||||||||||||||
LLT23SM-1018 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 | |||||||||||||||||||||||||
LT00CT64 | Businesspsykologian perusteet | 5 | |||||||||||||||||||||||||
LLT23SM-1019 |
THESIS
(Choose all ) |
15 | |||||||||||||||||||||||||
KLOO001 | Thesis | 15 | 15 | 7.5 | 7.5 | 3.8 | 3.8 | 3.8 | 3.8 | ||||||||||||||||||
Total | 210 | 59 | 127 | 64 | 30 | 28.5 | 30.5 | 87.5 | 39.5 | 36 | 28 | 30 | 14.3 | 14.3 | 15.3 | 15.3 | 43.9 | 43.9 | 19.9 | 19.9 | 18.05 | 18.05 | 14.05 | 14.05 | 15 | 15 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
LLT_LLM_kompetenssit
2022_KAMK_Common competences
Recommendation on competences shared by university of applied sciences degrees.
1.Learning to Learn
The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning. |
No attached course units |
2.Operating in a Workplace
The graduating student has versatile working life skills and is able to operate in work communities of their field. |
No attached course units |
3.Ethics
The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account. |
No attached course units |
4.Sustainable Development
The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society. |
No attached course units |
5.Internationality and Multiculturalism
The graduating student is able to operate in multicultural and international operating environments and networks. |
No attached course units |
6.Proactive Development
The graduating student is able to develop solutions that anticipate the future of their own field, |
No attached course units |
Not grouped |
Customer Oriented Marketing |
Introduction to Accounting |
Contract and Marketing Law |
International Economics |
Business Basics |
Competitive Advantage to Markets |
Digital Skills |
Business Mathematics |
Competence Development |
Business Swedish |
Finnish/Business Communication Skills |
Business English |
Professional English |
Management Accounting |
Service Marketing and Sales Competence |
Topical Issues in Business Forums |
Labour Law |
Payroll Administration |
Event Management |
New Technologies in Business |
Business Planning and Developing |
Research and Development Methods |
Human Resource Management HRM |
Work Community Competences and Leadership |
Work Welfare |
Strategic Marketing Development |
Integrated Marketing Communication |
Media Planning and Content Marketing |
Brand Strategy |
Service Business |
Productization and Developing Services |
Service Design |
Global Markets and Product Commercialization |
Online Distribution Cgannels and E-commerce Business |
Marketing Research |
Profitable Event Management |
Experiential Events |
Field-Specific Event Production 1 |
Experiential Events |
Profitable Event Management |
Field-specific Event Production |
Congress and Meeting Management MICE |
Hospitality and Facility Management |
Managing Customer Experience |
Integrated Marketing Communications |
Digital Media Tools for Marketing Purposes |
Brand Strategies |
JA Company Program |
Entrepreneurship in Practice: Special area |
Practical Training |
Businesspsykologian perusteet |
Thesis |
Code | Name | Credits (cr) |
---|---|---|
LLT23SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all) |
30 |
BY00BX23 | Customer Oriented Marketing | 5 |
LT00BX25 | Introduction to Accounting | 5 |
LT00BX27 | Contract and Marketing Law | 5 |
LT00BX28 | International Economics | 5 |
BY00BX29 | Business Basics | 5 |
LT00BX30 | Competitive Advantage to Markets | 5 |
LLT23SM-1002 |
METHODOLOGICAL COMPETENCE
(Choose all) |
8 |
ED00CE13 | Digital Skills | 3 |
BY00BX33 | Business Mathematics | 5 |
LLT23SM-1003 |
COMMUNICATION COMPETENCE
(Choose all) |
23 |
LT00CG93 | Competence Development | 3 |
BY00BX35 | Business Swedish | 5 |
BY00BX39 | Finnish/Business Communication Skills | 5 |
BY00BX37 | Business English | 5 |
BY00BX40 | Professional English | 5 |
LLT23SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all) |
18 |
BY00BX41 | Management Accounting | 5 |
LT00CE41 | Service Marketing and Sales Competence | 5 |
LT00CE42 | Topical Issues in Business Forums | 2 |
LT00BX46 | Labour Law | 3 |
LT00BX47 | Payroll Administration | 3 |
LLT23SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all) |
18 |
BY00BX49 | Event Management | 5 |
BY00BX50 | New Technologies in Business | 3 |
LT00BX51 | Business Planning and Developing | 5 |
BY00BX48 | Research and Development Methods | 5 |
LLT23SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all) |
15 |
BY00BX52 | Human Resource Management HRM | 5 |
BY00BX53 | Work Community Competences and Leadership | 5 |
BY00BX54 | Work Welfare | 5 |
LLT23SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose ects: 48) |
48 |
LLT23SM-1008 |
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN
(Choose all) |
3 |
LT00BX74 | Strategic Marketing Development | 3 |
LLT23SM-1009 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all) |
15 |
LT00BX64 | Integrated Marketing Communication | 5 |
LT00CF23 | Media Planning and Content Marketing | 5 |
LT00CF24 | Brand Strategy | 5 |
LLT23SM-1010 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all) |
15 |
LT00BX68 | Service Business | 5 |
LT00CG92 | Productization and Developing Services | 5 |
LT00BX69 | Service Design | 5 |
LLT23SM-1011 |
MARKKINOINNIN KANSAINVÄLINEN KOHDERYHMÄTUTKIMUS
(Choose all) |
15 |
LT00BX71 | Global Markets and Product Commercialization | 5 |
LT00BX72 | Online Distribution Cgannels and E-commerce Business | 5 |
LT00BX73 | Marketing Research | 5 |
LLT23SM-1012 |
TAPAHTUMATUOTANTO
(Choose all) |
15 |
AM00BY92 | Profitable Event Management | 5 |
AM00BY93 | Experiential Events | 5 |
AM00BY94 | Field-Specific Event Production 1 | 5 |
LLT23SM-1013 |
EVENT MANAGEMENT
(Choose all) |
15 |
BC00BY75 | Experiential Events | 5 |
BC00BY76 | Profitable Event Management | 5 |
BC00BY77 | Field-specific Event Production | 5 |
LLT23SM-1014 |
HOSPITALITY MANAGEMENT
(Choose all) |
15 |
AT00BY61 | Congress and Meeting Management MICE | 5 |
AT00BY62 | Hospitality and Facility Management | 5 |
AT00BY63 | Managing Customer Experience | 5 |
LLT23SM-1015 |
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS
(Choose all) |
15 |
LB00BY72 | Integrated Marketing Communications | 5 |
LB00BY73 | Digital Media Tools for Marketing Purposes | 5 |
LB00BY74 | Brand Strategies | 5 |
LLT23SM-1016 |
YRITTÄJYYS KÄYTÄNNÖSSÄ
(Choose all) |
15 |
LT00CA58 | JA Company Program | 10 |
LT00BF31 | Entrepreneurship in Practice: Special area | 5 |
LLT23SM-1017 |
PRACTICAL TRAINING
(Choose all) |
30 |
KLHH001 | Practical Training | 30 |
LLT23SM-1018 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 |
LT00CT64 | Businesspsykologian perusteet | 5 |
LLT23SM-1019 |
THESIS
(Choose all) |
15 |
KLOO001 | Thesis | 15 |