Storytelling in the Development of Tourism ProductsLaajuus (2 cr)

Objective

Students will learn how to use elements of storytelling and storytelling as a way to improve business performance.

Content

- Elements of story & the arc of the drama
- Impressive and experiential story telling
- Creating a story path
- Storytelling as an effect of a service event
- The benefit of storytelling in business development.

Assessment criteria, approved/failed

Assessment passed - failed.

Pass criteria: The student recognizes the elements of a story and understands the main principles of narrative structure, utilizing them effectively in designing service business. The student comprehends the principles of impactful storytelling and can plan service events using storytelling techniques, as well as identify the benefits of storytelling in business development.

Fail criteria: The student does not meet the above-mentioned criteria.

Execution methods

Contact, remote teaching and independent study.