Study Guide

Objective

The student recognizes the impact of digitalization on leadership work.
The student is familiar with the main channels and communication tools of internal communication.
The student can utilize digital communication in their work.
The student is aware of the main social media channels and can build a positive employer image on selected platforms.

Content

The impact of digitalization on leadership work
Internal communication as a management tool
Digital channels for internal communication
Social media as a communication environment
Building employer branding and preparing for reputation risks in digital channels.

Materials

Juholin E. Communicare!
Kananen J. Sosiaalinen media markkinointiympäristönä
Keronen & Tanni. Sisältöstrategia

Assessment criteria, excellent (5)

The student can apply the basic theories and concepts of marketing communication independently and use them logically and consistently.
The student can, on own initiative, choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication

Assessment criteria, good (3)

The student can use and apply the basic theories and concepts of marketing communication logically and consistently.
The student can choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in in different areas of marketing communication.

Assessment criteria, satisfactory (1)

The student can use and apply the basic theories and concepts of marketing communication to some extent.
The student can choose appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication under guidance.