Tourism Marketing (5cr)

Objective

Students will be able to explain the basic concepts of marketing and they will know how marketing thinking developed. They will be able to recognise factors that impact the operational environment in marketing as well as knowing marketing competition methods generally. Students will be able to describe the significance of marketing within the operations of a service business. They will know how to conduct customer-oriented marketing. Students will be proficient in planning basic tourism marketing taking into account this sector's special features and paying attention to evaluating the success of their planning.

Content

Basic concepts of marketing and the marketing process
Marketing competition methods
Customer-oriented marketing
Advertising
Public relations (PR)
sales promotion (SP)
Marketing planning
Special features of tourism marketing

Assessment criteria, excellent (5)

The students are able to assess the success of the marketing process from the point of view of customer satisfaction and profitability. They know how to plan and use marketing competition methods as part of marketing planning in a customer oriented manner taking into account the special features of tourism.

Assessment criteria, good (3)

The students are able to systematically use basic marketing concepts. They can define the principles of customer relationship thinking are are proficient in novice level marketing planning taking into account competition methods and the special features of tourism.

Assessment criteria, satisfactory (1)

The students are proficient in listing the basic concepts of marketing and the stages of the marketing process. They recognise the significance of customer relationships in business marketing. They can list the stages of marketing planning and competition methods. They recognise the special features of tourism marketing.

Further information

T&K opinnot 1 op.