Service BusinessLaajuus (5 cr)

Objective

The student understands the concept of service business where service forms the basis of value delivery. The objective is that the student recognizes different processes and development needs related to services and knows the special features in service marketing. The student understands the importance of customer satisfaction, customer relation thinking and customer experience and strengthens his/her knowledge in customer oriented service development

Content

Providing services
Service marketing and networks
Quality of services
Productization of services
Service innovations and development of service business
Service design and proactive interaction of service
User oriented innovation process.

Assessment criteria, excellent (5)

The student uses, compares and applies the essential concepts in service business. The use of concepts is versatile, professional and justified.
The student can apply and combine earlier marketing knowledge efficiently in development tasks.
The student shows critical judgement and takes future challenges in customer oriented service business into consideration reaching the objectives on own initiative and in self-guidance.

Assessment criteria, good (3)

The student describes and explains the main contents of essential concepts in service business. Use of concepts is consistent and logic.
The student can use the most appropriate processes in customer oriented service business, acts independently and can justify the solutions consistently.

Assessment criteria, satisfactory (1)

The student describes and explains the main contents of essential concepts in service business. Use of concepts is consistent and logic.
The student can use the most appropriate processes in customer oriented service business, acts independently and can justify the solutions consistently.

Further information

18.5.2016 Liisa ja Mervi. 25.5. Maarit