Services MarketingLaajuus (4 cr)
Course unit code: EB00CM78
General information
- Credits
- 4 cr
- Teaching language
- English
Objective
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Content
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Materials
The material will be provided during the course.
Course material is available in Reppu.
Further information
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Execution methods
60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)
Accomplishment methods
Attending lectures
Small group assignments during the classes (reading tasks, videos)
Final assignment that will be graded