Services Marketing (4 op)
Toteutuksen tunnus: EB00CM78-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.07.2026 - 31.07.2026
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
-
01.08.2026 - 31.12.2026
Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 4 op
- Lähiosuus
- 4 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor's Degree in Esports Business
Tavoitteet
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Sisältö
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Oppimateriaalit
The material will be provided during the course.
Course material is available in Reppu.
Arviointiasteikko
0 - 5
Esitietovaatimukset
No preliminary requirements for the course.
Lisätiedot
-
Osaamistavoitteet
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Toteutustavat
60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)
Suoritustavat
Attending lectures
Small group assignments during the classes (reading tasks, videos)
Final assignment that will be graded
Sisältö
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Esitietovaatimukset
No preliminary requirements for the course.