Services MarketingLaajuus (4 op)

Osaamistavoitteet

The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.

Sisältö

The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development

Oppimateriaalit

The material will be provided during the course.
Course material is available in Reppu.

Lisätiedot

-

Toteutustavat

60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)

Suoritustavat

Attending lectures
Small group assignments during the classes (reading tasks, videos)
Final assignment that will be graded