Basics of Social Marketing (5cr)
Course unit code: AV00CU57
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Matti Heikkinen
Objective
- The student knows the basic concepts of social marketing.
- The student understands the key theories, models and processes of social marketing.
- The student will be able to design a social marketing campaign or project on a topic of their choice.
- The student will be able to critically evaluate their own campaign.
Content
Social marketing, social marketing as a process, a social marketing campaign or project