Marketing Planning (3 op)
Toteutuksen tunnus: LB00CD27-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.12.2021 - 31.01.2022
Ajoitus
01.01.2022 - 31.05.2022
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- John Wideman
Ryhmät
-
LBI21SLBI21S
Tavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability
Arviointiasteikko
0 - 5