Marketing Planning (3cr)
Code: LB00CD27-3001
General information
- Enrollment
- 01.12.2021 - 31.01.2022
- Registration for the implementation has ended.
- Timing
- 01.01.2022 - 31.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Unfortunately, no reservations were found for the realization Marketing Planning LB00CD27-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing. Principles of Marketing is a required prerequisite for this course.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability