Study Guide

Objective

The students will be proficient in planning and implementing tourism service sales processes in practice to gain the best results for a tourism company.

Content

Tourism service sales processes, channels, target groups, selling, sales management, sales results

Location and time

According to schedule

Materials

Available on Moodle

Teaching methods

Contact teaching including a mix of lectures and practical workshops, as well as group work and individual assignments

Employer connections

Guest lectures

Completion alternatives

Not available

Student workload

135h of student work including attending lectures, workshops, group and individual assignments

Content scheduling

As advised in Moodle

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are able to carry out and assess the planning and implementation of a tourism company’s customer-oriented sales processes. They are able to apply these processes as part of the company’s operations in practice.

Assessment criteria, good (3)

The students are familiar with the basics of planning and implementing a tourism company’s customer-oriented sales processes. They are able to apply these processes as part of the company’s operations.

Assessment criteria, satisfactory (1)

The students are familiar with the basics of planning and implementing a tourism company’s customer-oriented sales processes.

Assessment criteria, excellent (5)

• Knowledge: demonstrates ability to use and apply the concepts and theoretical framework learned in this course
• Skills: demonstrates ability to critically analyze, compare, combine and select information and present alternative practices using the acquired knowledge; demonstrate ability to work independently, responsibly, with initiative and flexibly in all learning and operational environments; demonstrate creative but realistic and pragmatic approach to problem solving
• Attitudes: work smoothly and professionally as a team to achieve common goals of the group by applying critical professional ethical principles; contributes excellent team work and output

Toteutuksen arviointikriteerit, hyvä (3-4)

• Knowledge: demonstrate ability to systematically use the concepts learned in this course with ability to name, describe and give reasons for basic knowledge of the theories and concepts learned in this course
• Skills: demonstrates ability to select appropriate practices based on acquired knowledge and instructions and ability to work independently and responsibly completing different tasks in all learning and operational environments; demonstrates ability to apply techniques and concepts learned under minimal guidance in a reasonable manner to problem solving.
• Attitudes: works smoothly and professionally as a team to achieve common goals of the group according to ethical principles; demonstrates good team work and output

Assessment criteria, satisfactory (1)

• Knowledge: ability to identify the main/individual concepts learned in the course and applies basic analysis using the concepts and theories learned from the course; ability to name and describe the concept.
• Skills: demonstrates ability to work in an appropriate manner with more guidance and supervision, though some uncertainty may be evident in the work; shows basic ability to use the techniques and models of the professional field in basic application
• Attitudes: demonstrates professional conduct in communication, updates, interactions within the team and with supervisor according to professional ethical principles; team work with peers is largely satisfactory