Marketing of Tourism Services (4 cr)
Code: AT00BY16-3003
General information
Enrollment
01.08.2023 - 30.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- Peter Stricker
Groups
-
ATA21SATA21S
- 24.10.2023 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3003
- 26.10.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
- 31.10.2023 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3003
- 02.11.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
- 07.11.2023 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3003
- 09.11.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
- 14.11.2023 12:30 - 15:00, Marketing of Tourism Services AT00BY16-3003
- 16.11.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
- 21.11.2023 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3003
- 23.11.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
- 28.11.2023 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3003
- 30.11.2023 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3003
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5