Global Markets and Product Commercialization (5 cr)

Objective

The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.

Content

The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning

Materials

Vahvaselkä, Irma (2009) Kansainvälinen liiketoiminta ja markkinointi. Edita.
Tienari – Meriläinen (2021). Johtaminen ja globaali talous.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Hill, Charles 2011: International Business: Competing in the Global Marketplace.
Cavusgil- Knight- Riesenberger- Freeman -Rammal 2012: International Business.
Muu materiaali opintojakson Moodlessa.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Assessment criteria, good (3)

To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Assessment criteria, satisfactory (1)

To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need