Online Distribution Cgannels and E-commerce Business (5 cr)
Code: LT00BX72-3004
General information
- Enrollment
-
02.07.2025 - 31.07.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 15.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Realization has 15 reservations. Total duration of reservations is 48 h 45 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 27.08.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 03.09.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 10.09.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA21L147
TA21L147
|
|
Wed 17.09.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 24.09.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 01.10.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 09.10.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 22.10.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 29.10.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 05.11.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 12.11.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 19.11.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 26.11.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 03.12.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 10.12.2025 time 08:30 - 11:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3004 |
TA12L117 Mark
TA12L117 Mark
|
Objective
Student can:
- Identify key trends and changes in digital business models
- Understand the specifics and earnings logic of different digital platforms and services
- Choose a suitable sales channel and understand the possibilities of e-commerce
- Evaluate the sales and availability of multi-channel as part of the company's business
- Design digital channels that support sales growth and apply digital marketing methods
Content
* Electronic sales channels
• Multi-channel sales, communications, and customer service
• Ecommerce strategy
• Ecommerce platforms
• Marketing automation
• Digital marketing
Materials
Sekki A. Alustatalousyrittäyys -opas sivutuloista kiinnostuneille 2021 Bookcover
Zahay D. Digital Marketing Management 2020 Business Expert Press
Muu opettajan ilmoittama materiaali
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
- uses and analyzes digital business concepts in a comprehensive and consistent way
- realistically evaluates various e-sales tools and channels
- develops a comprehensive, reliable, and comprehensive e-commerce and digital marketing development plan
- analyzes and applies new information and be able to justify the use of different data sources
Assessment criteria, good (3)
- uses and exploits concepts related to digital business in a fairly consistent way
- evaluates e-sales tools and channels quite comprehensively
- draws up a fairly comprehensive and comprehensive plan for the development of e-commerce and digital marketing.
- analyzes and applies the information provided and be able to justify the use of different data sources
Assessment criteria, satisfactory (1)
- makes somewhat consistent use of digital business concepts
- understands the use of e-sales tools and channels
- develops a concise plan for the development of e-commerce and digital marketing.
- applies the information provided and justify the use of different sources of information
Objective
Student can:
- Identify key trends and changes in digital business models
- Understand the specifics and earnings logic of different digital platforms and services
- Choose a suitable sales channel and understand the possibilities of e-commerce
- Evaluate the sales and availability of multi-channel as part of the company's business
- Design digital channels that support sales growth and apply digital marketing methods
Execution methods
Contact teaching
Lectures
Pairing tasks
Independent exercises
Accomplishment methods
Opintojakso sisältää luentoja sekä harjoitustunteja. Opetus järjestetään pääsääntöisesti lähiopetuksena. Opintojakson läpäisy edellyttää tunneilla tehtävien harjoitustehtävien sekä lopputehtävän suorittamisen. Tarkempi opintojakson kuvaus esitellään opintojakson toteutussuunnitelmassa.
Content
* Electronic sales channels
• Multi-channel sales, communications, and customer service
• Ecommerce strategy
• Ecommerce platforms
• Marketing automation
• Digital marketing