Marketing Planning (3cr)
Code: LB00CD27-3004
General information
- Enrollment
- 30.12.2024 - 26.01.2025
- Registration for the implementation has ended.
- Timing
- 01.01.2025 - 31.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Realization has 15 reservations. Total duration of reservations is 22 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Fri 07.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Mon 10.02.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA11L159 Matkailu
TA11L159 Matkailu
|
|
Wed 12.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 18.02.2025 time 08:30 - 10:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L130
TA12L130
|
|
Fri 21.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Wed 26.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Fri 28.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Tue 11.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
TA12L117 Mark TA12L117 Mark |
|
Fri 14.03.2025 time 08:30 - 10:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 18.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 19.03.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 25.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Fri 28.03.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Thu 03.04.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Mon 07.04.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning - Final Presentations |
TA12L117 Mark
TA12L117 Mark
|
Evaluation scale
0 - 5
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing. Principles of Marketing is a required prerequisite for this course.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability