Marketing Planning (3 cr)
Code: LB00CD27-3004
General information
Enrollment
30.12.2024 - 26.01.2025
Timing
01.01.2025 - 31.05.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in International Business
Teachers
- Ilias Avgeropoulos
Groups
-
LBI24SLBI24S
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability
Evaluation scale
0 - 5