Marketing Planning (3op)
Toteutuksen tunnus: LB00CD27-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
- 30.12.2024 - 26.01.2025
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.01.2025 - 31.05.2025
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Toteutuksella on 15 opetustapahtumaa joiden yhteenlaskettu kesto on 22 t 30 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Pe 07.02.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ma 10.02.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA11L159 Matkailu
TA11L159 Matkailu
|
|
Ke 12.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 18.02.2025 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L130
TA12L130
|
|
Pe 21.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Ke 26.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Pe 28.02.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Ti 11.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
TA12L117 Mark TA12L117 Mark |
|
Pe 14.03.2025 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 18.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 19.03.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 25.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Pe 28.03.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
To 03.04.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ma 07.04.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning - Final Presentations |
TA12L117 Mark
TA12L117 Mark
|
Arviointiasteikko
0 - 5
Tavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing. Principles of Marketing is a required prerequisite for this course.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability