Integrated Marketing Communications (5 cr)
Code: LB00BY72-3008
General information
- Enrollment
-
19.08.2025 - 22.09.2025
Registration for introductions has not started yet.
- Timing
-
31.08.2025 - 15.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Realization has 15 reservations. Total duration of reservations is 48 h 45 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 27.08.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 03.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 10.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 17.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 24.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 01.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Mon 06.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA13L126
TA13L126
|
|
Wed 22.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 29.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 05.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 12.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 19.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 26.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 03.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 10.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Integrated Marketing Communications LB00BY72-3008 |
TA12L117 Mark
TA12L117 Mark
|
Objective
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Content
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can apply the basic theories and concepts of marketing communication independently and use them logically and consistently.
The student can, on own initiative, choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication
Assessment criteria, good (3)
The student can use and apply the basic theories and concepts of marketing communication logically and consistently.
The student can choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in in different areas of marketing communication.
Assessment criteria, satisfactory (1)
The student can use and apply the basic theories and concepts of marketing communication to some extent.
The student can choose appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication under guidance.
Objective
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Execution methods
Contact lectures
Workshop sessions
Blended learning
Accomplishment methods
Book reviews
Case studies
Marketing communication planning
Content
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications