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Digital Media Tools for Marketing Purposes (5 op)

Toteutuksen tunnus: LB00BY73-3009

Toteutuksen perustiedot


Ilmoittautumisaika
19.08.2025 - 22.09.2025
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
Ajoitus
01.09.2025 - 15.12.2025
Toteutus ei ole vielä alkanut.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
englanti
Koulutus
Bachelor’s Degree in International Business
Opettajat
Elina Jääskeläinen
Ryhmät
LBI24S
LBI24S
Opintojakso
LB00BY73

Toteutuksella on 17 opetustapahtumaa joiden yhteenlaskettu kesto on 48 t 0 min.

Aika Aihe Tila
To 04.09.2025 klo 13:45 - 16:00
(2 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
Ke 10.09.2025 klo 08:30 - 10:00
(1 t 30 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA12L117 Mark TA12L117 Mark
To 11.09.2025 klo 13:45 - 16:00
(2 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
Ti 16.09.2025 klo 10:15 - 11:45
(1 t 30 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA12L117 Mark TA12L117 Mark
To 18.09.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
Ti 23.09.2025 klo 10:15 - 11:45
(1 t 30 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA12L117 Mark TA12L117 Mark
To 25.09.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 02.10.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
Ma 06.10.2025 klo 08:30 - 11:45
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 23.10.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 30.10.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 06.11.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 13.11.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 20.11.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 27.11.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 04.12.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
To 11.12.2025 klo 12:45 - 16:00
(3 t 15 min)
Digital Media Tools for Marketing Purposes LB00BY73-3009
TA11L115 DML TA11L115 DML
Muutokset varauksiin voivat olla mahdollisia.

Tavoitteet

The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.

Sisältö

Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)

Oppimateriaalit

Provided by teacher.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.

Arviointikriteerit, hyvä (3)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Arviointikriteerit, tyydyttävä (1)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Arviointikriteeri, hyväksytty/hylätty

The required products are not delivered, students abilities to use Adobe CC programs is not sufficient and can not be evaluated.

Lisätiedot

In a module together with:
LB00BY74 Brand Strategies
LB00BY72 Integrated Marketing Communications
Joint project work

Osaamistavoitteet

The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.

Toteutustavat

Contact lecture
The final production (digital, printed, video editing)

Suoritustavat

Contact lecture
Project work
Self assessment
Peer evaluation

Sisältö

Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)

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