Digital Media Tools for Marketing Purposes (5 cr)
Code: LB00BY73-3009
General information
- Enrollment
-
19.08.2025 - 22.09.2025
Registration for introductions has not started yet.
- Timing
-
01.09.2025 - 15.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Realization has 17 reservations. Total duration of reservations is 48 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 04.09.2025 time 13:45 - 16:00 (2 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Wed 10.09.2025 time 08:30 - 10:00 (1 h 30 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 11.09.2025 time 13:45 - 16:00 (2 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Tue 16.09.2025 time 10:15 - 11:45 (1 h 30 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 18.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Tue 23.09.2025 time 10:15 - 11:45 (1 h 30 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 25.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 02.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Mon 06.10.2025 time 08:30 - 11:45 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 23.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 30.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 06.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 13.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 20.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 27.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 04.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
|
Thu 11.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3009 |
TA11L115 DML
TA11L115 DML
|
Objective
The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.
Content
Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)
Materials
Provided by teacher.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.
Assessment criteria, good (3)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, satisfactory (1)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, approved/failed
The required products are not delivered, students abilities to use Adobe CC programs is not sufficient and can not be evaluated.
Further information
In a module together with:
LB00BY74 Brand Strategies
LB00BY72 Integrated Marketing Communications
Joint project work
Objective
The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.
Execution methods
Contact lecture
The final production (digital, printed, video editing)
Accomplishment methods
Contact lecture
Project work
Self assessment
Peer evaluation
Content
Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)