Customer Oriented Marketing (5 cr)
Code: BY00BX23-3024
General information
- Enrollment
-
02.07.2025 - 31.07.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 15.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Master’s Degree in Tourism
- Degree Programme in Business and Administration
- Bachelor’s Degree in Sports and Leisure Management
Realization has 1 reservations. Total duration of reservations is 2 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 21.08.2025 time 09:00 - 11:00 (2 h 0 min) |
Asiakassuuntainen markkinointi BY00BX23-3024 |
TA12L119
TA12L119
|
Objective
Student can use the basic concepts of customer-centric marketing and assess the conditions for profitable business of an organization from a marketing perspective. In addition, the student will be able to identify the marketing activities of the organisation and create future opportunities.
The course is common to business administration students and students of sports management and restoration.
Content
Basic marketing concepts
Evolution of marketing thinking
Marketing environments
Customer behaviour and segmentation
Competitive range of marketing tools
Basics of sales and customer relations
Materials
The lecture material is available on Reppu.
The textbook is Bergström & Leppänen. 2016 (or later). Available in the KAMK library in print and as an e-book.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The students know the fundamental concepts of marketing very well and can apply them in a variety of ways in practical situations. They know and understand marketing competition methods to an excellent degree and can apply them independently and in a customer-oriented manner to market a company. In their assignments, the students demonstrate initiative, conceptual and diligent thought and an extensive understanding of the marketing environment.
Assessment criteria, good (3)
The students know the fundamental concepts of marketing and can apply them in practical situations. They are able to identify marketing competition methods and can apply them in a customer-oriented manner to market a company. In their assignments, the students demonstrate initiative, diligent thought and an understanding of the marketing environment.
Assessment criteria, satisfactory (1)
The students know the fundamental concepts of marketing. They are able to perceive the core points of marketing competition methods and recognise the basics of customer-oriented marketing. Their assignments demonstrate a single line of thinking and a concrete understanding of the marketing environment.