Opinto-opas

Tavoitteet

To provide students with a comprehensive view of game business and game product marketing. Participants will gain a through understanding of the distinctive characteristics of game business, whilst understanding the importance of marketing in competitive business environment.

Sisältö

Game product revenue planning
Marketing plan for a game
Sales and customer acquisition
Sales channels

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Excellent knowledge in Game Business proved by assignments and activity during classes.

Arviointikriteerit, hyvä (3)

Good knowledge in Game Business proved by assignments and activity during classes.

Arviointikriteerit, tyydyttävä (1)

Average knowledge in Game Business proved by assignments and activity during classes.

Arviointikriteeri, hyväksytty/hylätty

Failed if poor knowledge in Game Business proved by assignments and activity during classes.

Esitietovaatimukset

Basics of Game Business