Principles of Tourism (8cr)

Evaluation scale

0 - 5

Content scheduling

Opintojakso jakaantuu kahteen osaan. Syksyllä suoritettavaan 6 op:n osuuteen ja keväällä suoritettavaan 2 op osuuteen, jonka suoritusohjeet ja arviointi tulevat myöhemmin. Nämä ohjeet koskevat 6 op:n osuutta!

Objective

The student can explain the main concepts of tourism. The student knows the main features of the historical development of tourism. He/she can classify push and pull factors and identify the main tourist areas and pull factors of Kainuu, Finland and the world. The student will identify different segments of tourists and be able to classify tourists on the basis of theoretical models. The student is able to identify the main characteristics of tourism services. The student can explain the interconnection of tourism with other industries/organisations and the regional economic importance of tourism through the tourism cluster. The student will understand the importance of different levels of networks in tourism. They can internalise the key players and organisations in the tourism sector in Finland and abroad and know their main tasks. The student understands the importance of responsibility in the tourism industry. Understand the importance of tourism strategies.

Execution methods

Contact teaching

Accomplishment methods

Lectures, exercises and exam. Previous competence can be recognized and recognized.

Content

- Basic concept of tourism
- Motivational factors of tourism
- Starting areas, routes and target areas + push and pull factors as concepts
- Portrait of a tourist (tourist segments)
- Tourism products and services
- Responsibility and sustainable development in tourism
- Tourism cluster and regional economic effects
- The central organizations of tourism
- Tourism strategies

Location and time

Luokkaopetus, Kajaani

Materials

Moodle -materiaali

Oppikirja kurssilla (soveltuvin osin):

Tourism, Principles and Practice (sixth edition, tai uudempi): Cooper, Fletcher, Fyall, Gilbert and Wanhill (luennot perustuvat tähän kirjaan hyvin pitkälti)
Matkailun perusteet: Verhelä Pauli (2014/2016)

Hyvää lisämateriaalia:

Edelheim & Ilola: Matkailututkimuksen avainkäsitteet

Teaching methods

Lähiopetus, tehtävät ja tentti

Employer connections

Vierailija, työelämälähtöiset harjoitukset, seminaari

Exam schedules

Vko 48
Uusinnat ovat normaaleja uusintatenttejä (to 4.12.2025 ja 15.1.2026).

Completion alternatives

Ei ole valinnaista suoritustapaa

Student workload

8 op, 213 h työtä
Tentti, tunneilla ja itsenäisesti tehtävät tehtävät
Syksy 2025 6 op ja kevät 2026 2 op

Assessment criteria, satisfactory (1)

The student can describe the tourism industry as a whole and a network of different organizations, and can describe the relationships between the field of actors. He knows how to use the key concepts of tourism.

The student can tell about different tourist segments and the different motivations of tourists. The student can describe the relationship between different tourism products and services and customer segments, and can describe the target groups of the products and services.

The student can name the different levels of regional development of tourism and can tell the role of different development organizations and the importance of different types of tourism strategies in the development of the field. The student can describe the importance of a future-oriented development approach and can name current phenomena in the field of tourism.

The student can function satisfactorily in various learning and operating environments. He acquires information from domestic and international information sources. In addition, he knows how to work as a member of a group.

Assessment criteria, good (3)

The student can describe the tourism industry as a wide-ranging entity and a network of different organizations, and can describe the relationships between the field of actors. He knows how to use the key concepts of tourism.

The student recognizes and knows how to tell about different tourist segments and the different motivations of tourists. The student can describe the relationship between various tourism products and services and customer segments, and can describe the target groups of products and services in a multidimensional manner.

The student can describe the different levels of regional development of tourism and can tell the role of different development organizations and the importance of different types of tourism strategies as a tool for the development of the field. The student can describe the importance of a future-oriented development approach and can analyze current phenomena in the field of tourism.

The student can work in very different learning and operating environments. He acquires and processes information from domestic and international information sources. In addition, he knows how to act as a member of a group, developing the group's activities.

Assessment criteria, excellent (5)

The student understands the tourism industry as a wide-ranging entity and a network of different organizations and can describe the relationships between the field of actors. He can use the central concepts of tourism fluently.

The student recognizes and can tell extensively about different tourist segments and the different motivations of tourists. The student understands the relationship between various tourism products and services and customer segments, and can analyze and describe the target groups of products and services in a multidimensional manner.

The student understands the different levels of regional development of tourism and can broadly explain the role of different development organizations and the importance of different types of tourism strategies as a tool for the development of the sector. The student understands the importance of a future-oriented development approach and knows how to analyze current phenomena in the tourism field.

The student can function admirably in different learning and operating environments. He acquires, processes and evaluates information from domestic and international information sources. In addition, he knows how to act as a member of the group, promoting and developing the group's activities.

Assessment criteria, approved/failed

The student doesn't achieve the goals set for the course.

Further information

Syksyllä 2025 suoritetaan 6 op ja keväällä 2026 2 op.